Messaging -- Daughters of the Gipper or why should I vote for the Democratic Party?

[Octafish]

In order to win votes, Democratic candidates should be able to formulate what they stand for -- from equal rights and justice for all Americans to creating a full-employment economy to developing a peaceful world to using the power of government to make life better for all Americans.



Yet, election year after election year after election year, we Democrats seem unable to formulate a message that resonates with voters. Why is that so difficult?

For example, Alexander Cockburn sums up the dilemma facing Sen. Harry Reid in a debate with his GOP Tea Bagger opponent:

Daughters of the Gipper

By ALEXANDER COCKBURN
October 15 - 17, 2010
CounterPunch Diary

EXCERPT...

Both Reid and Angle speak as though rejects from the Disney animation shop. “Stiff” is too limber an epithet to toss at them. The brightest bulb on the platform in Vegas PBS was Mitch Fox, host of Nevada Week in Review. Citing Angle’s notorious remark Fox asks, "Do you believe getting jobs is not your job?"

SNIP...

Reid responds. He boasts of ways he's helped bring jobs to Nevada through tax policy -- at McCarran Airport, at Harrah's, where, he said, "We saved 31,000 jobs alone. My opponent is against those. My job is to create jobs. ... My opponent is extreme."

Angle responds: "Harry Reid, it's not your job to create jobs. It's your job to create confidence to get the private sector to create jobs."

This is insanity. We are in Nevada, as dependent on federal dollars as Limbaugh was once on Oxycontin. Nevada, home of the Hoover dam, of the nuclear test sites, of… of…. Vegas is filled with laid-off construction workers utterly dependent on a government check. And Harry can’t muster the strength to ridicule the utter absurdity of Angle denouncing the role of government. Already the audience is groaning and beginning to shuffle out.

CONTINUED...

http://www.counterpunch.org/cockburn10152010.html

Why we don't formulate a message that resonates with voters? Perhaps not all Democrats in the party leadership (not talking Harry Reid, talking the back-room movers and shakers) are really Democrats.

I'm serious or series or call me a wanker if you wish, I don't care. What I do care about is seeing Democrats win on Tuesday. Democratic leadership is how ALL Americans win. And that is the message we should all be driving home.