April 2011 Ratings: MSNBC up Double Digits

[RamboLiberal]

MSNBC continues as the #2 cable news channel in primetime (8-11pm Mon-Sun), with slight year-over-year growth: +1% in Total Viewers and +9% in A25-54 viewers. The network is up double digits in total day viewing (Mon-Sun): +10% in total viewers and +14% in younger viewers.

In primetime, MSNBC topped CNN by +48% in Total Viewers and +36% in A25-54 viewers. “The Rachel Maddow Show” has now beaten CNN’s 9pm show 15 consecutive months. Maddow is down -3% in total viewers and up +13% in younger viewers.

“The Ed Show” at 10pm is up +25% over a “Countdown” reair which ran at 8pm last April. In April, “Ed” topped CNN’s Anderson Cooper in both total viewers and A25-54 viewers.

“The Last Word with Lawrence O’Donnell” is a soft spot in primetime, down -12% in total viewers and down -5% in demo viewers compared to “Countdown with Keith Olbermann” which ran at 8pmET last April.

http://www.mediabistro.com/tvnewser/april-2011-ratings-msnbc-up-double-digits_b63472#more-63472

Fox News continues its dominance in the cable news universe. The network’s biggest show, “The O’Reilly Factor,” at 8pm has been #1 for 125 months (since December 2000). In both Primetime and Total Day, Fox News beat CNN and MSNBC combined in total viewers. The network was down slightly year-over-year in primetime (8-11pm Mon-Sun): -3% in total viewers and -11% in A25-54 viewers.

“The FOX Report with Shepard Smith” has been #1 for 115 months at 7pm (since October 2001). “The Glenn Beck Program” which will sign off later this year was down -12% in Total Viewers and down -25% in younger viewers, year-over-year. Interestingly, the show which leads out of Beck, “Special Report with Bret Baier” is up, +3% in both Total Viewers and younger viewers year-over year. Baier’s was the #3 show in cable news, after O’Reilly and Hannity, in Total Viewers.

http://www.mediabistro.com/tvnewser/april-2011-ratings-oreilly-factor-1-for-125-months_b63439

[grasswire]

1. fudge factor

"The Ed Show” at 10pm is up +25% over a “Countdown” reair which ran at 8pm last April."

How about telling us what the numbers are vis a vis an Ed show and a Countdown show that is not a reair? The stated figure is useless.

[RamboLiberal]

4. They only compare same time periods same month

You will have to wait till the month last year when Last Word was in 10PM slot for the fudge factor to be gone.

I look at ratings every day and IMHO Ed is doing as well if not better than Last Word in same time period. And Ed is well up over when he had 6PM slot.

[damntexdem]

2. Lawrence O'Donnell is simply a soft spot.

And don't get me started on Tweety.

[Motown_Johnny]

5. I think he should go back to ten o'clock and Ed, with his new format,

should be moved to eight.

Of course when KO's new show starts running at 8:00pm it is going to hurt anyone who is on MSNBC at that time.


Tweety doesn't count IMO. He is on at five and seven eastern but that is four and six central, three and five mountain and two and four pacific.


He is right up there with Mrs. Greenspan and isn't in the same league as the prime time anchors.

[Motown_Johnny]

3. As I understand it....MSNBC is not a basic cable station and FOX is.

So FOX is simply on more TVs because you don't need to spend extra money to have it.

I don't think any of these numbers take that into account.


FOX is more socialist, giving their service away without any charge, while MSNBC is more capitalist, charging for their service.

[RamboLiberal]

6. What I wonder since Comcast bought MSNBC

Why the F' they don't bring it back to lower channel tier next to CNN, HLN & Fox News. They still have stupid Golf channel they also own where MSNBC used to be at channel 31 on my Comcast system. Why is MSNBC still buried on channel 183?

[Jane Austin]

7. No kidding.

So many hotels don't carry MSNBC.

I always complain if they don't.