LOreal Paris Makes Historic Hire With Hijab-Wearing Amena Khan In Hair Campaign

[samir.g]

This is progress!

L’Oréal Paris has made tremendous strides toward inclusivity by casting Amena Khan ― a British beauty blogger who wears a hijab ― for its latest hair care product, Elvive.

A blogger, model and co-founder of Ardere Cosmetics, Khan has called the new collaboration “game changing.” She is the first woman who wears a hijab to be featured in a major mainstream hair ad.






https://www.huffingtonpost.com/entry/loreal-amena-khan-hijab_us_5a60ae57e4b062a7df0b82bb

[ProudMNDemocrat]

1. Gorgeous.....

And the Hijab she wears too.

[Squinch]

2. Uhhhh, for a hair care product? That's really, really stupid! Look at her. How about

eye makeup or lipstick or skin care products? That would be awesome. I'd buy them if she advertised them.

But hair care? What's next? Car ads with photos of garage doors and no cars?

[samir.g]

3. You don't think that women have hair under their hijab?

Or maybe you think they don't wash it.

[TheDebbieDee]

5. LOreal can't show how the hair product benefits the hair if the model doesn't expose

her hair!

It's like LOreal is saying, "Our product will make your hair ******. Trust us!"

[malaise]

11. She exposes it at home

She's gorgeous

[TheDebbieDee]

14. But she doesn't expose her hair for the photos for the hair care products she's promoting...

I don't care that she exposes her hair at home - her hair is not exposed in the photos promoting the product!

[Squinch]

6. I would never even think such things. Why would you?

[Kirk Lover]

7. I know I thought of that immediately. They need to change direction at once. I mean

how friggin stupid.

[JI7]

10. Does she take her hijab off in the ad ?

I think that would actually be better. Show her coming home and taking off her hijab and how the hair still looks great even after being covered up so long.

[Squinch]

13. I would think it might be disrespectful to show that.

[JI7]

16. It would depend on the person

I know many woman who go with and without it in public.

I'm not sure this woman does but for those who do the ad would be fine.

[erpowers]

12. I Agree With You

You might be trying to be sarcastic, but I agree with what you said. My first thought when reading the news was, why get a woman who wears a hijab to promote a hair care product. I realize she takes the hijab off when she goes home, but why would any company want someone who does not show her hair outside the home to promote their product. Isn't the whole point of the hair care industry the ability to show off your hair when you go outside of your home?

[eissa]

15. Totally agree

I get they want to make some statement, but this does nothing for their cause.

[Wwcd]

4. Oooh, has Sarandon "the face of L'oreal" chimed in yet?

Maybe L'Oreal will select a Latino next.

[Kirk Lover]

8. I can't stand to hear that Tylenol commercial with her as the 'narrator'. Ugh. n/t

[Wwcd]

9. Yup. Its that nauseating grating voice of hypocrisy. Tylenol should be ashamed.

Maybe they did it to sell more tylenol after people heard her nasal droaning voice.