Forget MAGA-- Wharton professor says Trump has been we're now #8 position, not the number one.

[riversedge]

Going down down down



Forget 'Make America Great Again' — Wharton professor says Trump has been terrible for America's brand

http://www.businessinsider.com/wharton-david-reibstein-trump-bad-for-america-brand-davos-2018-2

Sara Silverstein and Trevor N. Cadigan


Feb. 13, 2018, 3:44 PM


On a very sunny day at the World Economic Forum in Davos, Business Insider's Sara Silverstein spoke with Wharton School marketing professor David Reibstein. Following is a transcript of the video.

Silverstein: And how does somebody like Trump affect America's brand?

Reibstein: So a lot of where a country gets its image is from its overall long-term reputation and the products that come from there. But also some of the people that come from there and the political leaders definitely have an impact. And so the image of Trump carries over to the US and directly affects the US brand. So what I've observed is when I first did the study two years ago — and I did it together with US News and WPP— when I first did this study, the US was ranked as the fourth-best brand. I next measured it immediately after the election, we fell to number seven and we've now fallen to number eight in the world. So this whole notion of make America great again, it should be the number one brand — we're now in the number eight position, not the number one.

Silverstein: And there will be some economic repercussions for that you think as far as capital coming in and trade?

Reibstein: Absolutely, so we see it through policy as well as just imagery. So in terms of immigration and closing the borders for immigration — that has an impact — the sense of pulling out of the Paris Accord has an impact of how much we care about the world. Tourism — people are less willing to come to the United States, less willing to start businesses in the United States, and have a lower inclination to buy products from the US. So it has a direct impact on our economy.
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[Fred Sanders]

1. Not to mention companies do not want come to America for fear of being shot to death or maimed.

[BigmanPigman]

2. Wharton is the school at Penn that the moron attended

and graduated with honors(?). I guess he missed the classes that focused on these topics or else he forgot what he learned since he is the most stable genius ever.

[riversedge]

3. I was thinking of where trump graduated when I posted the OP but was

not quite sure. thanks.

[smirkymonkey]

4. Although he did NOT graduate with honors. There is a list of the cum laude, summa cum laude

and magna cum laude graduates of the year he graduated (undergrad, not the graduate business school) and he was not listed on any of them. He was simply listed as a graduate. He was far from the "top of his class".

[barbtries]

6. he claims otherwise of course.

cannot tolerate his own mediocrity.

[GWC58]

8. Mediocrity? We should be so lucky!

Trump is certainly not mediocre.

[barbtries]

11. well, yeah.

he's so much worse than that.

[tblue37]

9. He did NOT take honors. Never made the dean's list at sll, in fact. He lied

to "journalists" about his ranking there, and like good little stenographers, they just published the lie and kept repeating it as truth.

[barbtries]

5. gee who saw that coming.

the insistence on america being the greatest country is a symptom of the illness imo. there's such a gap between reality and what so many people believe.

[sweetroxie]

7. Dotard did NOT graduate from Wharton

He graduated from U of P. undergrad. And that is a far cry from a degree from Wharton.

[BigmanPigman]

10. Yes, you are correct.

All of his kids also went there. Do you know which grad schools at Penn they attended and which degree they received?