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Trumps Data Gurus Are Now Turning Their Attention To Your TV Cambridge Analytica is eyeing targeted
CambridgeAnalytica has harvested your TV data too: "Many cable operators use opt-out rather than opt-in consent, virtually guaranteeing that many citizens are unaware of how their data is used"
Link to tweet
Trump’s Data Gurus Are Now Turning Their Attention To Your TV
Cambridge Analytica is eyeing targeted TV ads and mobile apps alongside some surprising allies.
Cambridge Analytica, the Anglo-American data and behavioral science firm that worked for Ted Cruz and Donald Trump–and that sparked an investigation in the U.K. and inquiries by U.S. lawmakers–has announced two initiatives in the past year that highlight some of the newer techniques in targeted advertising and the complex relationships that surround them.
Since last year’s presidential campaigns, the company has sought to expand further into targeted, or addressable, TV, an emerging type of data-driven ad technology that marketers and political campaigns can use to know not just what key audiences and voters like on TV and in other media, but also to determine what particular messages to show them and when.
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Charlie Ergen, founder of the broadcast satellite company Dish and the satellite equipment maker EchoStar, is said to be the richest man in Colorado, with a reported net worth of $18.8 billion. He is also a registered Democrat who was once a bundler for long-time friend John McCain ahead of his presidential bid in 2008. In 2016, Ergen and his wife hosted Clinton for a fundraiser at their home, where the candidate collected at least $750,000.
Last October, as part of the partnership with ComScore, viewer data from 52,000 households, including some Dish households, was set to eventually flow to Cambridge Analytica. ComScore taps Dish data thanks to ComScore’s acquisition of analytics company Rentrak, in January 2016. Dish has had close ties with Rentrak since 2008, and, after it acquired 7% of the company in 2012, it agreed to provide Rentrak with exclusive use of its set top box data.
“DISH is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint,” comScore’s CEO, Serge Matta, said in a 2016 statement. A spokesperson for ComScore was unable to describe the outcome of the Cambridge Analytica partnership. Representatives for Cambridge Analytica and Dish declined to comment for this story.
More: https://www.fastcompany.com/40477438/cambridge-analytica-has-your-tv-in-mind-and-an-unlikely-ally
Cambridge Analytica is eyeing targeted TV ads and mobile apps alongside some surprising allies.
Cambridge Analytica, the Anglo-American data and behavioral science firm that worked for Ted Cruz and Donald Trump–and that sparked an investigation in the U.K. and inquiries by U.S. lawmakers–has announced two initiatives in the past year that highlight some of the newer techniques in targeted advertising and the complex relationships that surround them.
Since last year’s presidential campaigns, the company has sought to expand further into targeted, or addressable, TV, an emerging type of data-driven ad technology that marketers and political campaigns can use to know not just what key audiences and voters like on TV and in other media, but also to determine what particular messages to show them and when.
... snip
Charlie Ergen, founder of the broadcast satellite company Dish and the satellite equipment maker EchoStar, is said to be the richest man in Colorado, with a reported net worth of $18.8 billion. He is also a registered Democrat who was once a bundler for long-time friend John McCain ahead of his presidential bid in 2008. In 2016, Ergen and his wife hosted Clinton for a fundraiser at their home, where the candidate collected at least $750,000.
Last October, as part of the partnership with ComScore, viewer data from 52,000 households, including some Dish households, was set to eventually flow to Cambridge Analytica. ComScore taps Dish data thanks to ComScore’s acquisition of analytics company Rentrak, in January 2016. Dish has had close ties with Rentrak since 2008, and, after it acquired 7% of the company in 2012, it agreed to provide Rentrak with exclusive use of its set top box data.
“DISH is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint,” comScore’s CEO, Serge Matta, said in a 2016 statement. A spokesperson for ComScore was unable to describe the outcome of the Cambridge Analytica partnership. Representatives for Cambridge Analytica and Dish declined to comment for this story.
More: https://www.fastcompany.com/40477438/cambridge-analytica-has-your-tv-in-mind-and-an-unlikely-ally
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