Kushner, who Trump charged with digital ops, is the reason Cambridge Analytica joined the campaign

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from Vox, October 16, 2017:

In June 2016, the Trump campaign hired Cambridge Analytica to take over its data operations.

We know from the reporting of Nicholas Confessore and Danny Hakim at the New York Times that Jared Kushner, who was charged with overseeing Trump’s digital operations, is the reason Cambridge Analytica joined the Trump campaign.

Kushner hired a man named Brad Parscale, a Texas-based digital expert who had worked previously for team Trump. According to Confessore and Hakim, Cambridge Analytica convinced Parscale (who has since agreed to be interviewed by the House Intelligence Committee) to “try out the firm.” The decision was reinforced by Trump’s campaign manager, Steve Bannon, who is also a former vice president of Cambridge Analytica.

It’s not clear to what extent Cambridge Analytica helped (Parscale denied that Cambridge was of any use in a recent 60 Minutes interview), but we do know that Trump’s digital operation was shockingly effective. Samuel Woolley, who heads the Computational Propaganda project at Oxford’s Internet Institute, found that a disproportionate amount of pro-Trump messaging was spread via automated bots and anti-Hillary propaganda. Trump’s bots, they reported at the time of the election, outnumbered Clinton’s five to one.

read more: https://www.vox.com/policy-and-politics/2017/10/16/15657512/mueller-fbi-cambridge-analytica-trump-russia

from Forbes, Nov 22, 2016:

____The decision that won Trump the presidency started on the return trip from that Springfield rally last November aboard his private 757, dubbed Trump Force One. Chatting over McDonald's Filet-O-Fish sandwiches, Trump and Kushner talked about how the campaign was underutilizing social media. The candidate, in turn, asked his son-in-law to take over his Facebook initiatives.

____"I called some of my friends from Silicon Valley, some of the best digital marketers in the world, and asked how you scale this stuff," Kushner says. "They gave me their subcontractors."

At first Kushner dabbled, engaging in what amounted to a beta test using Trump merchandise. "I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting," Kushner says. Synched with Trump's blunt, simple messaging, it worked. The Trump campaign went from selling $8,000 worth of hats and other items a day to $80,000, generating revenue, expanding the number of human billboards--and proving a concept. In another test, Kushner spent $160,000 to promote a series of low-tech policy videos of Trump talking straight into the camera that collectively generated more than 74 million views.

By June the GOP nomination secured, Kushner took over all data-driven efforts. Within three weeks, in a nondescript building outside San Antonio, he had built what would become a 100-person data hub designed to unify fundraising, messaging and targeting. Run by Brad Parscale, who had previously built small websites for the Trump Organization, this secret back office would drive every strategic decision during the final months of the campaign. "Our best people were mostly the ones who volunteered for me pro bono," Kushner says. "People from the business world, people from nontraditional backgrounds."

____This wasn't a completely raw startup. Kushner's crew was able to tap into the Republican National Committee's data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions--say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.

read more: https://www.forbes.com/sites/stevenbertoni/2016/11/22/exclusive-interview-how-jared-kushner-won-trump-the-white-house/#214cf2e83af6

related:

Facebook suspends Cambridge Analytica, data firm tied to Trump campaign
Facebook on Friday suspended consulting firm Strategic Communication Laboratories, the parent company of data analytics firm Cambridge Analytica, for violating its policies on data collection and retention.
read: https://www.cbsnews.com/news/facebook-cambridge-analytica-trump-campaign-data-collection-violation-suspended-today-live-updates-2018-03-17/

Russia Probe Now Investigating Cambridge Analytica, Trump’s ‘Psychographic’ Data Gurus
They were once Steve Bannon’s favorite analytics shop. Now investigators want to know if the Kremlin had a thing for Cambridge Analytica, too.
https://www.thedailybeast.com/russia-probe-now-investigating-cambridge-analytica-trumps-psychographic-data-gurus

[dlk]

1. The More We Learn About Kushner, the Dirtier he Looks

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4. the many faces of Kushner

...each one dirtier than the next.

[dalton99a]

2. And Parscale is now in charge of the 2020 campaign

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3. lol, smh

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Last edited Mon Mar 19, 2018, 10:03 AM - Edit history (1)

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Last edited Mon Mar 19, 2018, 09:01 AM - Edit history (1)

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