If I were a political consultant...
I'd suggest this approach.
Republicans: The Party of Greed
Republican candidates are all about themselves and their donors. They put party over country. They have forsaken honesty for greed. Money is their God. You are just a cog in their wheel.
Democrats: America for Americans
"America for Americans" It sounds right wing so it will confuse many of them. But, the message should be about America working for all Americans. The land of opportunity - for all Americans. We are great because of our diversity.
We need to remind Americans why immigration makes us stronger.
We need to remind Americans why personal freedoms are important.
We need to remind Americans why our allies are our allies.
We need to remind Americans what freedoms our soldiers have traditionally fought for.
We need to remind Americans why a free press is mandatory.
We need to remind Americans of the progress made by Democratic Presidents in the last 100 years.
We need to remind Americans what dignity and honor are.
In the words of a famous Republican "that government of the people, by the people, for the people, shall not perish from the earth".
We need to remind Americans of who we are.
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