HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » Procter & Gamble, in a St...

Wed Aug 1, 2018, 07:35 AM

Procter & Gamble, in a Strategy Shift, Moves to Raise Prices

Prices are going Up!

https://www.wsj.com/articles/procter-gamble-reports-slightly-higher-sales-drop-in-prices-1533040191

Procter & Gamble Co. PG 0.85% said it was raising prices on some of its biggest brands, a strategy shift after the consumer-products giant reported another quarter of lackluster revenue growth.

After more than a year of trying to combat weak demand with lower prices on staples like Tide detergent and Gillette razors, executives said Tuesday the company was changing course. P&G said it would increase prices on its Pampers brand in North America by 4% on average and by 5% on its Bounty, Charmin and Puffs brands.

The increases go into effect later this year or in early 2019. As the biggest player, P&G tends to drive industrywide pricing moves.

2 replies, 629 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 2 replies Author Time Post
Reply Procter & Gamble, in a Strategy Shift, Moves to Raise Prices (Original post)
Sherman A1 Aug 2018 OP
ProfessorGAC Aug 2018 #1
Ohiogal Aug 2018 #2

Response to Sherman A1 (Original post)

Wed Aug 1, 2018, 08:00 AM

1. Coming Back To Parity

They are trying to get back to where prices were had they not lowered them.

They are under huge competition from private label brands sold at dollar stores and the strategy shift sounds like a move toward recouping their "premium brand" status.

While i see the business logic, a 5% all at once increase is pretty steep. Could backfire on them.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Sherman A1 (Original post)

Wed Aug 1, 2018, 08:15 AM

2. Add it to the long list

of items in the grocery store whose prices are going up, up, up.

So much winning!

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread