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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsWhat about the Kaepernick Nike ad?
When I heard there was big controversy, I thot the controversy was from people who detest Nike for enslaving their workers, etc...
And I asked myself - would I criticize Kaepernick, is he "selling out"?
And I argued back, he needs the $, he's been blackballed, and plus, Big Plus - he is bring his resistance to oppression to a HUGE audience.
So I went back and forth, and I thot that's what the much-talked-about controversy on social media was about.
!! come to find out-- no.
In fact, right-wingers are burning their $200. Nikes to protest Kaepernick.
That's the controversy - that Nike is selling their product using Kaepernick, no controversy about Nike's plantation model tho.....
JustAnotherGen
(31,823 posts)The next time some worthless Republican ass wipe whines about Homeless Veterans. They could have given them those shoes.
ellenrr
(3,864 posts)Dave Zirnin has the last word(s):
"All of that being said, this is a case more complicated than just calling out Nike for commodifying dissent. Kaepernick has spent the last two years being showered with hatred and death threats, vilified on social media and from the presidential bully pulpit. In the last year, he has given away over a million dollars of his own money. He has been unable to earn a living during the prime years of his career. It is a great thing that he is actually going to earn an income and receive funding for his activist works.
It is satisfying that after two years in the political wilderness, he is getting an outpouring of support from those defending an ad with a message that reinforces the power of political sacrifice. Nike is the official sponsor of the NFL, so this ad campaign is a thumb in the eye of every owner who has colluded against him. Imagine the first time this ad plays during the commercial of an NFL game. Jerry Joness head might explode clean off his body. So good for Colin Kaepernick.
But global, multibillion-dollar corporations that run an archipelago of sweatshops dont underwrite rebellions. They co-opt and quash them. If anyone can navigate this snakepit, it is Colin Kaepernick, but it wont be easy. The revolution will not be branded. We should be honest about that. The message of standing up to police violence and racial inequity shouldnt end up in a swoosh-laded graveyard. Thats the risk that comes with this sponsorship. But if anyone has earned the right to take that risk, its Colin Kaepernick.
https://www.thenation.com/article/on-colin-kaepernicks-nike-ad-will-the-revolution-be-branded/
hlthe2b
(102,271 posts)Social justice issues abound. Using Nike to target at least some of them, may seem too pragmatic, but at least it is a step forward. Who then would be in a better position than Kaepernick to point the mirror back at Nike in the future? At least, I hope.
jberryhill
(62,444 posts)Nike will make a lot of money. Workers in Asian sweatshops will be busy. Win!
Tipperary
(6,930 posts)workers? And who cares that Kaepernick said Hillary and tRump were the same? And who cares he could not be bothered to even vote?