Nike's online sales surge in days after Kaepernick ad debut

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While shares of Nike plunged after it released its new ad campaign for the 30th anniversary of "Just Do It," featuring former San Francisco 49ers quarterback Colin Kaepernick, its sales of apparel and shoes have not.

Despite backlash and boycotts by some consumers, Nike's online sales actually rose in the days after the advertisement debuted.

Between Sunday and Wednesday, product orders rose 27 percent, according Edison Trends, a digital-commerce researcher. In the same period last year, product orders fell 2 percent.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory," Hetal Pandya, co-founder of Edison Trends, said.

https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html

[mnhtnbb]

1. Last night on Bill Maher, Jim Carrey walked out, put his feet up on the desk

and announced he had gone out this week to buy some Nike's! Camera close-up to show them off!

Great moment. Audience went wild with approval.


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2. 👍🏼

[Arkansas Granny]

3. I'm glad to see this, but I share Robert Reich's opinion.

Link to tweet

?s=20


Robert Reich
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@RBReich
I'm in favor of this Nike ad campaign but no one should be under the illusion that Nike was motivated by moral principle. Its financial strategists figured that the added sales would more than offset any lost sales. Corporations aren't moral beings. They exist to make money.

MarketWatch
✔
@MarketWatch
Nike’s online sales jumped 31% after the company unveiled its Kaepernick campaign https://on.mktw.net/2MZaUHK

View image on Twitter
12:40 AM - Sep 8, 2018

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4. that also applies to our current government.

[Hermit-The-Prog]

5. vote with your dollars

That is how you train corporations -- give 'em a treat when they do good and scold them when they piddle on the floor.

Of course, this assumes you have people in government who understand that unregulated capitalism results in misery and death. Consumers can train corporations to be civil but it takes societal power to keep their appetites from becoming destructive.