"Brad Parscale is linked to a data firm that has become a focus of the Trump-Russia investigation."
Feb.2018
snip:
How does Parscale figure into all this?
"Jared Kushner hired Cambridge Analytica to take over the Trump campaign’s data operations in 2016. Kushner also hired Parscale to develop the campaign’s online microtargeting strategy.
According to the New York Times’s Nicholas Confessore and Danny Hakim, Cambridge Analytica convinced Parscale to “try out the firm.” The decision was encouraged by Trump’s campaign manager at the time, Steve Bannon, who was also a former vice president of Cambridge Analytica.
We don’t know how instrumental Cambridge was to Parscale’s online strategy, but it seems reasonable to assume that it was important. Although Parscale denied during his 60 Minutes interview that the firm was useful, we know that the campaign’s digital operation was extraordinarily effective.
The Guardian’s Carole Cadwalladr reported that Trump’s campaign “was using 40-50,000 variants of ads every day that were continuously measuring responses and then adapting and evolving based on that response.” These ads were spread primarily through bots on social media platforms.
During that same 60 Minutes interview, Parscale insisted that allegations of collusion between the Trump campaign and Russia were “a joke.” But there’s a mountain of circumstantial evidence that suggests otherwise, and if it turns out that the Trump campaign did help Russia target voters, we’ll likely hear more about Cambridge Analytica and Parscale’s role.
It may turn out that Parscale did nothing wrong and had no connections to Russia’s disinformation campaign. But his proximity to all of this makes him an unusual choice to lead Trump’s 2020 reelection campaign".
https://www.vox.com/2018/2/27/17058208/brad-parscale-trump-campaign-russia-cambridge-analytica
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