Macys apologizes for ad

[Demovictory9]

https://newsone.com/3837217/macys-apology-holiday-ad-traditional-families-black-fathers/?utm_source=moengage&utm_campaign=macys_ad&utm_medium=push

Link to tweet

[MontanaMama]

1. I don't even have to click on the link.

JFC. Really Macy’s? The single mom is a woman of color...the only AA man is gay (not that there’s anything wrong with that) and the two white families are steriotypically balanced. Did I miss anything? Just who are these ad managers? Somebody needs to lose their job.

[IllinoisBirdWatcher]

3. Only white families have pets. eom

[Blue_true]

129. Actually, the Black woman was the only one without a husband. nt

[nolabear]

6. Yeah. The traditional white bunch has a Christmas tree.

These ain’t ANY old holidays for them. They’re the CHRISTMAS MOTHERFUCKING HOLIDAYS, OKAY?

I’m getting testier by the day...

[MontanaMama]

8. Gawd me too.

No patience for this crap anymore.

[melman]

13. 'not that there's anything wrong with that'

Then why is it noteworthy? You've singled it out as a problem but then say there's nothing wrong with it? Obviously you feel there is. Are gay families lesser somehow?

[Tipperary]

25. Thank you. Wondered the same.

[betsuni]

26. Oh, melman. It's just a Seinfeld reference.

[melman]

29. lol betsuni

Yeah I've seen Seinfeld but thanks anyway...I guess. That clip is just terrific.

But still. The gay family was singled out as a problem. And I think it's kind of gross to do that.

[pnwmom]

56. It's a problem because there were two "traditional" white families,

headed by straight white parents -- and ZERO families headed by straight black parents.

[melman]

57. Is a gay family somehow lesser than a 'traditional' family?

Because that seems to be what you're saying. I mean, I can't see any other way to read what you've written here.

If it's so bad that these children have gay parents, and that they don't have straight parents -- and that is what you're saying -- then that must mean that it's preferable to be straight. I mean you are basically out and out saying a straight family is the ideal.

So if a straight family is the ideal, then a gay family must be less so. That is what you're saying. That's gross. To say the least.

[JackInGreen]

58. Careful melman

The alertslingers are gunning for you.

[pnwmom]

60. As the daughter of a gay man, I say: GET REAL. This ad is designed

for a culture that still privileges straight parents and "traditional" families over gay-headed families; and white people over black people.

Hence, the ads show two "traditional" families composed of straight white parents; one black father who is gay (with a white spouse); and one black mother who is single.

It's no accident that they didn't make the traditional straight families be headed by BLACK parents, with the single mom (or dad) being white. That wouldn't fit the stereotype.

[MontanaMama]

86. Thank you.

VERY well said.

[guillaumeb]

116. Recommended.

The bias is implicit, but the images convey a very nasty view of what comprises a family.

[MontanaMama]

87. No. That's not what anybody is saying.

Straight families are not the ideal but that is what the ad is, in fact, portraying.

[melman]

38. btw

the (very obvious) point of that Seinfeld bit is that Jerry and George are very uncomfortable with the topic. In other words they actually kind of think that there is something wrong with it.

So maybe not the best way to make...whatever point it was that posting that was supposed to make?

[betsuni]

40. Oh, melman. The 1993 episode won a GLAAD award.

[912gdm]

44. well as long as they won a GLAAD award,

in '93, its totally ok.

[melman]

50. And?

I don't recall saying there was anything objectionable about the episode.


George and Jerry are very uncomfortable with the idea that the writer thinks they're gay. They're also worried about appearing homophobic, so they deny that they're gay but also say 'not that there's anything wrong with that"

Is this not what happens in the episode? It is. It is what happens.

But obviously if they are so uncomfortable that they have to go around denying it, then they do have at least a bit of a problem with it.

Again, they don't want to appear homophobic...they are at least aware that that is a bad thing to be, and yet they still actually kind of are homophobic.

That's the whole thing. I mean, you have actually seen this thing haven't you? Because that's the whole point of the bit.

[betsuni]

52. Oh, melman.

The comment was, "The single mom is a woman of color ... the only AA man is gay (not that there's anything wrong with that)."

You: "Are gay families lesser somehow?" "The gay family was singled out as a problem."

It was just a Seinfeld reference.

[brush]

80. That's not the point. The point is there is no father in the black family...

but the white families have fathers.

Get it?

[MontanaMama]

83. Line from Seinfeld????

[MontanaMama]

85. I don't feel that there is anything wrong with that.

Really well known Seinfeld reference. I’m sorry it wasn’t more obvious.

[krawhitham]

93. No way that woman old enough to have had those kids

[Polybius]

119. The two white families are the same family

Well the husband and wife definitely are the same, as is the older child. The younger kid looks different. And they switched dogs.

[MontanaMama]

120. I never noticed that!

Good catch.

[C_U_L8R]

2. Oh I was looking at the giant penis shaped bears

Think Trumpy Bear would be jealous

[California_Republic]

4. But can they cover every group? What about lesbians?

Single moms, elderly caring for absent parents, Indians, Asians, mixed marriages?.

I’m going to give them a pass

[Charlotte Little]

7. Um...

Looking at the ad, they had 1/4 the photo to play with. I mean, did we really need to see the (seemingly same) blonde wife & brunette dad with kids and a dog? Why not just one photo of that and one photo of a traditional mom/dad AA family, one of gay men, one of gay women...or whatever. But TWO whitey-white-white? (As for the single mom, how do we know she's not a lesbian?)

Whether intentional or not, they totally missed the mark.

[pnwmom]

55. You missed the point. They had two "traditional" Mom/Dad families of whites.

And none with a black dad. There was a single black mom and a gay black dad.

[mr_lebowski]

5. Oh give me a freaking break ... no wonder people hate liberals and our overly PC nature ...

Srsly, this is a ridiculous complaint.

Why couldn't the 'guy who left the black woman' ... have been an Indian guy? Maybe SOME of the kids were adopted? Like the gay couple in the one pic?

There's TONS of diversity here, there's no way that the one devising thought to themselves 'let's make it look like the ONE absent father is BLACK, to make an offensive political statement!'

We should be pleased with this collection of images, and the complaint about this is, IMHO ... lame.

[Charlotte Little]

9. Then explain

The two almost identical photos. Why? Why two photos of blonde mom, brunette dad, little cute white children, two dogs?

And dude, I've worked in advertising in the past. Trust me, they pour over every photo/video/promo with a fine-toothed comb. Many executives had to green light this ad. Which tells you that either it was intentional OR it was subconscious. Not sure which is worse to be honest.

[mr_lebowski]

15. You know what's also subconscious? The VIEWERS presumption that the 'missing dad' ...

... you know ... types like you and me ... the one's complaining ... must be BLACK.

Despite the fact that are obviously adopted children in the same ad.

I'm happy to see this level of diversity from a major American retailer ... it includes a gay family, and a single mom family ... I really don't think this is some kind of 'diss', and I think you REALLY have to be annoyingly PC to insist that it is ...

Sorry, JMHO.

[Charlotte Little]

21. You didn't answer my question

Because you can't negate my observation, otherwise known as reality.

Two photos of a white model mom and dad - blonde woman/brunette man, perfect kids, perfect dogs. Two.

There are four opportunities and the advertisers chose the same exact same image twice (to me, the couple even looks the same as if they ran over budget and couldn't afford another white couple with different hair coloring and/or body shapes).

Not by accident, whether conscious or subconscious.

Nothing at all to do with PC and everything to do with "I believe my eyes."

[OilemFirchen]

41. They're clones.

Note that the actual family has an older daughter and big dog.

What could be more inclusive than clone families?

[Charlotte Little]

91. I needed that laugh.

At least Macy's is representing the clones appropriately.

[LisaL]

11. Both white families are traditional with cute dogs included.

Meanwhile, one non-white family is a single mother with three kids, and the other is a homosexual family.
Yes, I see what the issue is here.

[Retrograde]

19. And here I thought the bottom left one was

a Lesbian couple and their kids. And the other was an interracial couple. Looks like I need either my eyes or my SJW credentials examined.

[JonLP24]

65. SJW is a right wing term

Something this thread could do without.

[Ms. Toad]

14. Nope. Swap the single black mom out, and I'd give them a pass.

They have a gay couple - which inlcudes a black man. Kudos for having a gay couple, and kudos for not always making the gay couple white.

But don't make all the white families mom, dad, 2.5 kids and a dog - both white, and don't reinforce stereotypes with the photo of the single mom.

[mr_lebowski]

20. Love ya Ms. Toad, but ... I'm sorry ... your arguments are overly-PC for my personal taste ...

Obviously, respect your opinion, to each their own, agree to disagree.

I think the collection is just fine, and nicely representative of the diverse nature of modern American families.

You really have to be 'looking for something to be mad about' ... IMHO.

[Ms. Toad]

24. Black families are traditionally portrayed as "broken"

Largely with dad missing.

If you are going to fun an ad campaign with two "traditional families," and one non-traditional one - don't choose the black family to represent the stereotypical absent black father.

[RhodeIslandOne]

42. Maybe dad died in a car accident

Or maybe he's a cop or a firefighter or a long haul trucker and had to work Christmas Day.

This is silly.

[mr_lebowski]

46. Or maybe he died in Iraq, valiantly defending his country ...

The idea that just because the Black Woman in the ad (who is beautiful, and jubilant, as are her children) is pictured w/o a man ... that therefore there's a purposeful insinuation, a Political Comment, if you will ... meant to convey that Black Men are irresponsible jerks who wantonly abandon their partners and children, and that therefore Blacks are intentionally being show as 'lesser'?

I'm sorry, I don't subscribe to the idea that this a purposeful 'statement' of that kind. If I thought it WAS, I'd find it deplorable, to be clear!

In fact, it's almost a little racist to 'read' this ad in that particular fashion. I mean, you have no idea why a man is not present, so why assume you do? Seems like stereotyping on the part of the VIEWER to me.

It's not like the kids were wearing t-shirts displaying a mug-shot of Huggy Bear, with bars superimposed on the shot, and a speech caption above him saying "See Ya Kids!" ... Obviously that's a ridiculous extreme, but my point is ... absent some kind of 'obvious political statement' of that nature? I disagree with the assessment some people are making here WRT 'the intent'.

Ads are designed to show things that people can relate to, and to promote happy feelings. They're not meant to be 'political'. The reality is ... there's lots of mothers (of ALL races) who are ... for a WIDE variety of reasons ... spending this Xmas without the father of their kids present. I'm SORRY that's the case, but there is.

When you make an ad, you try to appeal to real-life situations and scenarios that people can relate to. I really don't think there's any more to it. The idea here is clearly (to me) that a Single Mom (regardless of their race) and her Kids ... ARE STILL A FAMILY. Just like the Happy 'Whites', and the Happy 'Gays'.

To be honest, unless it was pointed out to me that I'm SUPPOSED to 'find the issue' (as was the case here), personally, I'd just see a happy mom and her happy kids, and call it a Family ... and I don't even notice/think about ... the fact that they're black. They're just PEOPLE to me, like other people are. Sorry ...

The above ... is just MHO.

[LanternWaste]

102. You say so much while yet supporting it with so little evidence.

But I get it... your righteous rage has found delicious chum upon which to first rationalize, then feed.

Again, just MHO...

[mr_lebowski]

118. I'm not raging, only mildly annoyed ... but the fact is, it's a picture, and everyone ...

is free to fill in whatever back-story and 'meaning' ... that they want to.

And personally I think if you look at that advertisement and say to yourself 'uh-yep ... that's meant to be political commentary, depicting that a shit-heel black father up and abandoned his beautiful wife and babies!' ... it may say more about you ... than it does about the artist.

So you tell me ... where's your evidence that this photo is MEANT to convey ... what some are alleging that it does?

Because to my eyes, it's meant to convey that a mom and her kids can still be beautiful and joyous, and more importantly, still constitute a FAMILY. Just as a gay couple and their adopted kids do. Just as the other two white families do. I find it overall positive and inclusive.

And if it wasn't presented to me like 'find what's wrong with this spread' ... it never would've occurred to me that there's some 'hidden slight' involved. TBH, for the first couple minutes I stared at it, I thought that 'the problem' ... was that only the White families ... had dogs.

But then, of course, I'm not a minority, so ... I'm probably not attuned in the proper way. Forgive me.

[EffieBlack]

30. If you're used to being stereotyped and marginalized, the concern is not "overly-P.C."

It’s bad enough having to deal with this kind of thing in the mass media every day, but it’s really annoying having our feelings dismissed.

You say we’re being “overly PC” for your “personal taste.” Yet you’ve posted three comments in this thread trying to negate our feelings. Perhaps it is you who are looking for something to be mad about.

[uponit7771]

101. Isn't this the usual typical over privileged white male response to PoC responses to shityness?

Or is that question too PC?

[pnwmom]

61. Agreed -- on all your points. nt

[erpowers]

22. I Can See It Both Ways

The moment I saw the ad I knew the complaint. I likely would not have had a big problem with the ad. I would have probably thought it was a poor choice, but that they were just trying to show different types of families. However, I can see it from the other said also. Why was the single mother black? I at least partially think many white people would have felt the same way as this poster if the single mother had been a white woman.

[redstateblues]

34. I'm with you. When you have to strain to find things that offend

[uponit7771]

105. lol, more than jus white folk post on DU. Some of us didn't have to "strain" at all

[pnwmom]

122. LOL. You'd think white people would have figured that out by now,

knowing how active African Americans are in Democratic politics.

[PatSeg]

47. Seriously

Apparently some people have far too much time on their hands. There are plenty of things to be outraged about and some people choose this?

[lillypaddle]

54. I agree with you

I couldn't figure out what was wrong with the pictures - this is craziness.

[pnwmom]

62. Why couldn't it have been a single white mother or father?

Why did they use the stereotype of a black single mother?

Why did they have two white families with a mother and a father and NO black families with the same?

[Celerity]

125. Its the same white family. This isnt really an advert. Its random

product images strung together. You can plainly see this by the wording that is cut off. The twitter user is manipulating images to try and cause conflict.

As a mixed race lesbian, I have zero issues with the LGBTQ couple being racially mixed. I also don't even assume that it is a single mum in one of those pictures. Too little info to definitively declare that. It could so be me and my nephews.

[Locrian]

126. finally - I saw the same thing

It's a mashup - the poster is intentionally setting the "tone" more than the individual pics. Shows how easy it is for people to stir shit up.

Russell said the pictures that set off the controversy were “product images” that were cut and pasted together rather than an official ad.

[Celerity]

127. yep, seems sometimes like almost all on social media is shite designed to divide and inflame

divisions. The ironic thing is that so many on the 'left' think that all or most 'Russian' style (or even actual Russian) trolling and dragging is always from a RW fake news or Bernie Bro big whack attack on 'corporatist' Democrats meme glide path. I, however, and others, see so much shit like this that gets into nuts and bolts LEGIT issues of social justice, civil rights, intersectionality of historically oppressed groups and twists shit up just a wee bit to weaponise it via a false narrative that guarantees max impact of division. Twitter is a fucking cesspool for this.

[Locrian]

128. Twitter is a fucking cesspool for this.

indeed.

Some of it is believing that the poster has such *astounding* insight that HAS to be shared with everyone. Usually a half baked potshot at some complex issue reducing it to a simplistic post.

Some are trolls that get a rush from string people up and then feeling smug with themselves. Equivalent to a 5 yr old throwing poo for attention.

Of course the bots, paid trolls, etc

And people fall for it again and again. All of it takes away from legit issues and divides people.

yes a fucking cesspool.

[TCJ70]

133. I want to see the full series before casting judgement. N/t

[Fullduplexxx]

66. Thankyou the uproar over this is ridiculous

[The Wielding Truth]

68. Looks like a black dad on top right photo to me.

[Dave Starsky]

71. He's the ex-husband of the woman in the lower left.

This ad encourages closeted gay men to leave their families and pursue committed homosexual relationships.

That's what I got out of it. Subliminally, at least.

[The Wielding Truth]

121. hahaha... that's deep. To me they are just a bunch of people posing for a pajama ad.

Doesn't seem any thought was given to their relationships by the Macy's . Maybe I'm wrong...?

[pnwmom]

123. The problem is that when you don't give any thought to photos like this

you may end up making ads that reflect your unconscious stereotypes.

[brush]

81. May be lame to you but you're not African American.

Allies need to think a little deeper so they get and not dismiss the negative stereotyping.

[JonLP24]

84. I agree

[uponit7771]

106. +1

[violetpastille]

92. If this ad truly represented my community

All of the families would be overweight, Vitamin D deficient and scowling.


Edited to Rant: And where are the Mexicans? They don't even let Mexicans play real life Mexicans. They get Benicio Del Toro or Jennifer Lopez and call it good.

[PSPS]

10. Is this a joke? If not, "Si'rus (Sir) Masters" probably says, "get off my lawn" a lot.

Some people are so intent on finding fault in everything that they see it even where it doesn't exist.

[melman]

18. Seems to me

the people outraged by this are revealing their own questionable ideas about what is and isn't 'normal'.

[Dave Starsky]

72. It IS a joke.

Albeit not intentional.

[Cha]

12. More Diversity would be good, too..

Hispanic family and Asian

[Retrograde]

16. well, one family has more than 2 children

contributing to overpopulation (unless one or more are adopted). And there don't seem to be any people of Asian origin. And there's no one over 50...

Cmon people - 4 panels aren't enough to reflect human diversity, even if you limit it to the US

[mr_lebowski]

49. Good point ... I'm actually most offended by the over-populating families ...

now that I give it some thought ... you know, recognizing that I'm SUPPOSED to be offended ... that's my first choice.

[UniteFightBack]

17. I'm sorry I could not detect anything wrong with the ad. nt

[Awsi Dooger]

23. I'm not sorry

Nothing wrong with it. You can't cover every possibility.

I applaud the attempt. One among four is severely overstating matters, basically no matter where you go with it

[LeftInTX]

27. I didn't notice anything until someone pointed something out...seriously

I didn't even notice the single mom in the bottom left because she looks like a kid herself. To me, they're just a group of siblings.


The white gay guy looks like an awful Ken doll, but his hot partner distracts from stiff Ken.

[UniteFightBack]

31. She's not their Mom...she is their Aunt. nt

[Luciferous]

74. That's what I thought too, that it was a group of kids.

[uponit7771]

108. This picture is typical for some of us and it didn't need to be pointed out at all. We could tell

... by looking at it the first time.

[Hekate]

28. No Latinos or Asians? Mixed marriages? Not all heteronormative?

How am I supposed to be offended? Scratching my head here...

[Charlotte Little]

32. I'm actually kind of surprised

that some of you are claiming PC on those of us pointing out the obvious.

There are four photos in the campaign for Macy's holiday families (assuming there are only four, but maybe there are more?). Two of the photos are of "traditional" families. In both of those photos the man and woman appear to be exactly the same, blonde & brunette model-looking (maybe they are different models, but they look like the same couple in each photo). The children only differ slightly in each photo with one photo having an extra child, and both photos have man's best friend depicted.

Forget the other two photos.

Why is it that those of you who find nothing wrong (or just plain erroneous and in bad taste) about this ad campaign don't notice that two - TWO- of the photos are practically the same and depict the "traditional" family as white and perfect, complete with dogs?

I'm really baffled. This isn't about being PC, guys. This is just using one's eyes to see what's off here. Assuming there are just four photos for the campaign, why not make one of them ________________ (fill in the blank) versus another white/white/white/furry photo?

[pnwmom]

63. Thank you. Good post! n/t

[Dave Starsky]

73. Well I, for one, am fucking OFFENDED...

That they don't show an Asian family with a Yule log and a cat!

Fucking bigoted bastards!

[Tipperary]

33. What is with the random capitalization?

Is that a twitter thing?

[milestogo]

35. Two dogs are being forced to wear pajamas without their consent.

This is terrible.

[LeftInTX]

36. Here's their web banner on Father's Day

https://www.macys.com/shop/fathers-day-gift-guide/gifts-under-25-50-100?id=128246&cm_sp=c2_1111US_browse_father%27s-day-gift-guide-for-him-_-row1-_-icon_gifts-under-%2425%2C-%2450%2C-%24100

Should I be offended that there are no women? That the older man has a tatoo? That they are not obviously heterosexual because there are no wives in the ad?

[marble falls]

135. Time for pizza.

[LeftInTX]

37. I'm offended that there aren't any Latinos

I live in an area that is 70% Latino.

I won't shop at Macy's because they don't have a Latino family in their ad. And not only do that not only have Latinos, they don't have Latinos make tamales.

Sacrilege...Faux Outrage!!!

[AlexSFCA]

39. I see nothing wrong with those photos

much better than most other ads where you only see stereotypical families. Here they have a birational gay couple with kids. Who is outraged? Conservatives? Are Macy’s ads supposed to be educational? In the world of non stop breaking news cycles, it puzzles me how this non-issue even got registered. The funny thing if Macy just had one photo of that blond hetero couple, no one would even notice it.

[OilemFirchen]

43. Why are there no menorahs?

Fuck Macy's.

[912gdm]

48. Im kinda pissed there is no FSM

all hail to his noodley appendage.

[OilemFirchen]

45. I think I get it now.

The white family had to sell their older daughter and big dog in order to buy a couch. If they hadn't been buying so many sets of pajamas, that wouldn't have been necessary. Nor would they be forced into sharing the couch with the other two families.

Very depressing. I can see why everyone's so up in arms.

[Behind the Aegis]

51. FFS! "The man, the boy, and the donkey"

Must a "real" family have children?!

[Celerity]

53. Gotta love the casual homophobia of so many of the African

American twitter replies. SMDH.

[lindysalsagal]

59. I just think it's cool that they went for diversity at all. Maybe the black Dad just doesn't like ma

matching pjs???

[JonLP24]

64. Macy's apologized

They aren't defending the ad.

[d_r]

67. All the parents look

one really young models to me

[dansolo]

69. What I noticed first was the colors of the outfits.

Three out of the four families are wearing holiday colors, while the fourth is wearing black, white, and gray. The ad is just screaming "one of these is not like the others".

[tavernier]

70. They could have put in a grandma or grandpa.

Especially since dogs were represented. I’m protesting on behalf of grumpy senior citizens!

Actually, I don’t see anything that terribly offends me. As long as all the children look happy and well loved, it works for me.

[egduj]

75. If you look hard enough at anything you'll eventually see something.

[pwb]

76. People are happier than we think?

[TheBlackAdder]

77. How can you have dogs dressed up, with no antlers? There are no antlers on those dogs!!

[bearsfootball516]

78. I honestly don't see the problem here. People are being too sensitive with this.

[JonLP24]

79. Macy's does

That is why they made 3 direct replies to people pointing out what was wrong with it apologizing. They didn't defend it like you see people in this thread.

[GulfCoast66]

82. No problem with the ad.

To please some people on this thread they would have to had add photos of every conceivable combination of people.

[uponit7771]

112. Or making the 'others' non traditional ? Not everyone who post on DU is white

[WillowTree]

88. The moral here is "Never be happy that someone made a commendable effort.......

.......Instead, always focus on what more or different you wish they'd done and then make them apologize for not living up to your oh so perfect expectations."

[Mosby]

89. obviously the ad is ageist and weightist, duh.

[RobinA]

90. I'd Like To Know

what Macy's has against furniture of color! Also, everybody is good-looking. People with bad hair don't celebrate Christmas? And Christmas! Where are the Hanukkah pajamas? And I don't see the Christ in this Christmas!!!! It's all about consumerism. Apparently, all Macy's wants to do is sell stuff!

[violetpastille]

94. THERE ARE NO MEXICANS

No gay ones. No single ones. No Christmas tree ones.

As is customary in all advertisements outside of Univision.

Rule of Life 1. A real life Mexican will always be played by Benicio Del Torro.
Why use a Mexican if there are still plenty of Puerto Ricans (smh)?

Rule of Life 2. If I post twice in a thread I probably forgot I already posted the same thing once already.

[HipChick]

95. Been a long time Macy's customer...hope they go the way of Sears

[violetpastille]

96. Because of this ad? n/t

[HipChick]

97. Even Stevie Wonder can see what's up

[RhodeIslandOne]

98. 20 years ago the idea of an ad featuring a interracial gay couple would have been groundbreaking

....and led to people on the right wishing the same thing you are (and that hasn't changed a bit so you're in stellar company).

Now it "problematic". SMDH.

[violetpastille]

99. A lot of people that work at Macy's will lose their jobs if they go the way of Sears.

Macy's is going to be super diligent about their ads going forward and that's just fine.

I want to see some Mexicans. I want to see some South Asians.

I don't want to see more jobless.

[HipChick]

100. Jobless is going to happen anyway

Folks need to focus on retooling skills, and not loyalty to anYone company..Amazon has forever reshaped retail

[guillaumeb]

103. Patterned pajamas are a trend?

[uponit7771]

109. The white families are traditional the pictures that included the "others" are not.

=

[guillaumeb]

110. Agreed. Mine was humorous,

but racism is evident everywhere. Even in Christmas advertising.

[uponit7771]

111. Ah, Got it, ... and agreed there are some responses here in this thread calling folk too PC

[guillaumeb]

113. And that fails to recognize that racism is not only explicit.

Implicit racism is just as bad because the message is meant to be subliminally taken in.

[uponit7771]

114. +1

[mrsv]

104. Single Black Mom

[mrsv]

107. Black families with Dad, Mom and kids do exist!

[muriel_volestrangler]

115. They sell pyjamas for dogs?

Yes, that's wrong.

[Basement Beat]

117. Advertisers seems to have big issues with having black families protrayed.

Obviously, white families are viewed as the default. A black spouse (frankly, most people of color in general it seems) in ads typically tends to always have a white spouse. Black families are unfortunately a rarity in ads in promotions.

[betsuni]

124. I just saw a news story about Chris Watts, the Colorado guy who murdered his wife and kids.

The guy with brown hair and extremely white teeth in both the Macy's White Family photos sort of looks like him and now when I see this ad it makes me uneasy. Both of the dogs look uneasy, too.

[Iggo]

130. Let me simplify.

Black kids either don't have a dad or don't have a mom.

White kids have both.

[eleny]

131. Upper left pic - That could be a single teen mom living with her mom & dad

That's what I thought when I first looked at all the photos in the ad.

[TCJ70]

132. So we've got four disparate picture from a series...

...and I’m wondering, what did the rest of the photos look like? Maybe this person picked four (and two contain the same people) in order to make an appearance that isn’t reality?