Henrik Fisker is back with his latest Hail Mary, a $40,000 electric SUV
Henrik Fisker, who designed famously sensual cars for Aston Martin and BMW before his eponymous start-up blew up, has said he’ll have a $40,000 electric SUV built by 2021. That’s less than a year later than Elon Musk has promised his freshly unveiled Model Y will hit the road.
That announcement last week came as a surprise. A year ago, Fisker announced plans to produce an expensive electric sports car, the EMotion, instead.
But in a phone interview, Fisker said he’s evolved since 2012, when he released the now discontinued $100,000 Fisker Karma (and its warmed-over corpse, the Karma Revero). After an initial 2008 debut and prolonged hiatus until production started in 2011, the lugubrious hybrid-electric sedan received middling reviews (famously breaking down during Consumer Reports testing) and complaints from owners about reliability and craftsmanship. It sold fewer than 1,800 units nationwide.
Fisker Automotive, the Orange County company that manufactured it, filed for bankruptcy in 2013. Chinese auto parts maker Wanxiang Group bought the remaining assets in 2014.
https://www.latimes.com/business/la-fi-fisker-electric-suv-20190324-story.html
