How much favorable media was there 4 years ago?
That wasn't for Republicans compared to now?
The needle has tilted more in favor of Democrats compared to 2008 in my opinion. I'm not saying on all networks.
As for Obama's campaign they were very well organized compared to previous elections. Especially using the various tools that were still relatively new. And this year I'm sure it will be more advanced. There may be new methods to advance the message or put them off balanced that the campaign haven't figured out yet that just needs to be understood. One of which I expect will be utilized when they realize it can be used to stall the campaign of whoever wins the nomination. It is a matter of engaging the opponent's staff and put them out of commission so they don't perform their assignment as I did to some degree today.
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