Tucker Carlson's Fox News Show Loses More Advertisers

[Zorro]

In keeping with a monthslong trend, the exodus of advertisers from Tucker Carlson’s prime-time Fox News program continued this month.

Over the last year, dozens of advertisers, including Pacific Life, Farmers Insurance and SodaStream, have distanced themselves from Mr. Carlson, the host who caused an uproar with his recent on-air comments on white supremacy days after the mass shooting in El Paso. In the past two weeks, smaller companies, like the meditation app Calm and the online lending start-up SoFi, joined them.

The first wave of desertions came in December, when dozens of companies, including IHOP, Ancestry.com and TD Ameritrade, said they would stop advertising on “Tucker Carlson Tonight” after he said that the arrival of certain immigrants “makes our own country poorer and dirtier and more divided.”

More companies removed their ads from the show in March, when Media Matters for America, a liberal advocacy group, published years-old excerpts from the “Bubba the Love Sponge” shock-jock radio show featuring Mr. Carlson making offensive comments about women.

https://www.nytimes.com/2019/08/20/business/media/tucker-carlson-fox-advertisers.html

[dem4decades]

1. I heard somewhere that Fox doesn't care, the advertisers just buy ads

On the other shit Fox shows with the money. No loss of revenue to Fox.

[cyclonefence]

2. I have been gradually weaning us from cable TV

at first because of cost (subscribing to Netflix, Amazon Prime and Hulu is much cheaper than our current cable bill), then because of being forced to buy shows I never watch (like 18 thousand religious broadcasts) and just the other day it occurred to me that my cable payment also supports right wing news outlets like Fox.

If cable payments are taken away, would that make an appreciable difference in Fox's bottom line? I suspect that most Fox fans are old, like me, and don't have any idea about how to connect to many streaming services (unless they are lucky enough to have children who can help them out).

[Meadowoak]

3. I bet Tucker gets cancelled within 2 weeks.