Allstate – Automobile parts and insurance
Alphaline Entertainment – Video On Demand (partnered through Roxio)
Celestial Star – Diamond Jewelry
Challenge Records
Cheryl Tiegs – Clothing
Coldspot – Appliances, refrigerators
Companion – Tools
Conqueror Records
Covington - Clothing
Craftsman – Tools
Craftsman Professional – Top of the line Sears tools
Dashmate Automobile Radios & Tape players
David Bradley – Farm Machinery
Dean Witter Reynolds - financial service, brokerage
DieHard – Batteries
Discover – Credit card
Dunlap – Economy line of tools
Easy Living – Interior paint, primers, and painting accessories.
Economy – iceboxes, fountain pens, sewing machine cabinets, gasoline engines, portable saw rigs, variety of farm equipment, cream separator
Evolv – A do it yourself line of tools marketed with eco friendly green packaging
Gold Bond – Mens & Boys footwear
Goolagong - clothing
Harmony House – Interior Decorating Products
Hearthside – Rug looms & quilting frames
Hercules – work clothing, appliances, insurance (Hercules Life Insurance Company, owned by Sears), sewage systems, letterman's jackets, fire extinguishers, heavy-duty coveralls, and home heating systems.
Homart – Heating and Cooling systems, plumbing supplies, electrical supplies, kitchen cabinets, building supplies
J. C. Higgins – Sporting Goods, camping
Kenmore – Appliances
Kromedge – Sawblades, Dadoes, Moldering Heads, Router Bits
Penske – Automotive testing tools
Permanex – Blow-molded Polyethylene Tool Storage Cases, gas cans
Pilgrim – Clothing
Roebucks – Clothing
Sears Brand – Various items from all departments
Sears Video Arcade - Sears's own version of Atari in the early 1980s; discontinued in favor of the actual Atari systems
Silvertone – Stereos, Televisions, Musical Instruments
Silvertone Records
Supertone Records
Ted Williams Brand – Sporting Goods
Toughskins – Clothing
Tower – Cameras, photo supplies, office equipment
Weatherbeater – Exterior paint, primers, and accessories.
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