New Lincoln Project ad #TrumpIsNotWell is off the chain!

[StarfishSaver]

Link to tweet

[Delphinus]

1. Gets to the

heart of the matter.

[Goodheart]

2. This was the big bomb?

[DesertRat]

42. Yup

[MissB]

47. It's clearly meant to needle an already anxious Trump.

It’s not fitzmas or muellerTime. It’s just meant to portray trump as weak and sick and get him to try to respond.

[PNW-Dem]

75. Don't fall for it

These people are not sincere. Their subliminal message is, "it's not the Republican party, it's Trump. We're not responsible for this mess." They are setting themselves up to come back in four years with a smart Reagan/Cheney Republican who doesn't say the shit out loud...

[FoxNewsSucks]

77. yep.

"enemy of my enemy" is fine, let them all have at MF45. But I haven't heard any of them denounce conservatism or the republican party yet

[backscatter712]

81. Rick Wilson, Steve Schmidt & George Conway are never-Trumper Republicans. Frienemies.

I'm happy to watch what they're doing with the Lincoln Project with a bowl of popcorn.

But I think we Democrats need to be taking notes - they've been doing this sort of thing for decades, and they're very good at it. I do have to admire their technique and chutzpah. IMHO, Democrats waste too much time agonizing about whether an ad is too mean. Rick Wilson don't roll that way - he truly is a mean son-of-a-bitch - he put in that clip of Trump with toilet paper on his shoe, and another Lincoln Party ad just straight-up called him a coward.

Maybe we should be exercising that kind of chutzpah instead of worrying about whether an ad's too mean. Trump's a dirty rotten psychopathic piece of shit. As far as I'm concerned, open season. We need to be mean SOBs right now.

And do keep in mind: they're not going to be on our side four years from now.

[FoxNewsSucks]

82. I agree with that completely.

Too much 'niceness' has always been a problem. Republicons deserve to be treated with the viciousness they use themselves. Our lives depend on it.

[BComplex]

92. Exactly true. You never hear them going against republican senators as a GROUP or a CULT that

they have become for trump, and who have contributed 100% to the downfall of the USA. Stacking the courts with federalist society judges who will be fucking up the laws for generations to come, has never been on the Lincoln Project's radar.

[rickford66]

79. Yup. Even those pundits on MSNBC who were in the Bush administration.

Their thumbs will be on the scales if Biden gets elected.

[Ilsa]

3. good start. Needs more detailed

Examples, I think, like of him speaking, and walking in the press room, which is almost the same as down the ramp.

[StarfishSaver]

5. They're priming the pump.

No one's been talking about it. Now they will.

These kinds of ads aren't intended to just be shown and reach people directly. They're designed to generate buzz and get the press and political pundits to talk about them and amplify them and the message they're sending.

[Ilsa]

7. I'm ok with that.

But I think at some point we need specific examples of his mental and physical decline.

We need his med records. Maybe this will help force the issue when he refuses to release them.

[StarfishSaver]

10. The press will take care of the examples - that's not going to be in an ad

The medical records are a different issue. We're not going to ever get those. But he'll start getting questions and pressure about his records and his physical and mental condition, which is great. That's the purposet of the ad.

[leftieNanner]

26. The only way his genuine medical records will be released

is if somebody sneaks them out. He has learned the lesson that he NEVER has to answer to anybody. Not Congress. Not the Courts.

[backscatter712]

89. We're not getting his med records. Watching how he moves, talks, & tweets OTOH...

First obvious example is WaterGait. Second example is the inject disinfectants thing. All you have to do is look at his tweets online - at times they're completely batshit.

The examples of him looking impaired in one way or another are endless.

[backscatter712]

36. Another lesson from our frienemies - they're really aggressive in pushing these on soc media.

It's all over Twitter, they're putting it on Facebook, Instagram, etc.

I'd say these ads are somewhat like Daisy in that Daisy only aired once, and it was so controversial it was taken off, but the buzz it generated made sure everyone knew about it.

Here, same thing. They can only spend so much on ad buys, but I'll bet ten times as many people have seen these just from them being passed around on social media.

And yeah, the talk about Trump's health is heating up - between WaterGait, and being Commander Clorox, I think just about everyone's realized he's a few French fries short of a Happy Meal.

[gristy]

4. not a good ad

As I said on another thread, I could not care less if Trump is sick. I care that he is a criminal and should be in jail.

The emphasis on his health in the ad is misplaced. Not powerful at all. It's like, I hear the magats and undecideds saying, "huh. Is that all you've got?"

[StarfishSaver]

6. The ad isn't directed to you

Or me, for that matter.

Anyone who thinks he's a criminal and should be in jail is already not voting for him. And the Magats and undecideds have been told every which way from Sunday that he's corrupt, but that obviously hasn't convinced them.

These ads are aimed at Republicans. And I think they're very effective.

[Peacetrain]

13. This!! this is an ad aimed at those who voted Obama then Trump..

and it is pretty darned good.. The only thing that would impress those of us who have been in the trenches against Trump from the get go would be his DNA on the murder weapon.. this ad is not for us.. it is going to make people who can be reached stop and think

[Jarqui]

72. I think they are too

The neanderthal mentality of the GOP has historically harped on non GOP leaders who are "weak" vs the GOP leader who was supposedly strong.

You cannot look at the walk down the ramp at West Point or having to use his other hand to drink a glass of water (two examples) or his speech slurring or his waistline and conclude Trump is a physically strong leader.

Remember this?
Trump: Clinton 'doesn't have the stamina' to be president
https://www.cnn.com/2016/09/27/politics/donald-trump-hillary-clinton-stamina/index.html

Now replay those words as Trump struggles to get down the ramp vs Joe out for a job with BLM protesters.

This ad isn't supposed to make the case. It's laying the foundation for making the case between now and November.

It sounds like there's more to come in terms of the late night visits to the hospital.

The ads are directed at his supporters or those who might support him - not Democrats.

[Kingofalldems]

18. Great ad.

I know the MAGAts don't like it at all.

[StarfishSaver]

24. These ads aren't supposed to "deliver anything profound "

They put on Front Street a take that hasn't been talked about in the mainstream media and force a discussion about it.

I don't understand why people think a third party andis supposed to blow the roof off of an election ..

[StarfishSaver]

34. The people this ad is targeted to likely haven't heard psycholigists

Discuss his mental acuity and physical heaklth.. And the doctors certainly never presented their opinions like this.

And remember, this is just one ad focusing on one thing. They're obviously coming at him from many different directions, poking at various soft spots.

But tell me ...Exactly what do you think should be in an ad that would be more effective?

[StarfishSaver]

40. What clips would you show?

Got specific examples?

[StarfishSaver]

46. Wow

Ok

[DenverJared]

86. Damn .. I missed the fun poster "Name Removed" and his pearls of wisdom

Good job juries!

[AnotherMother4Peace]

44. Seniors who say they would have a hard time walking down that ramp KNOW there's something wrong.

Seniors, who are experts in "slowing down", see all Bunker Boys deficits and are saying "Holy Crap" - get that guy into assisted living.

[AnotherMother4Peace]

48. Believe me Seniors KNOW the difference between FDR's & Bunker Boy's deficits. We're not stupid.

"We've been around, ya' know."

[MissB]

50. That's not a comparison to make.

FDR would be seen differently in today’s media-centric world.

[womanofthehills]

52. The fact that Trump can't bring water to his mouth with one hand is being used in Biden adds

We see Biden running with Obama and drinking water with one hand.

[sheshe2]

14. I care if he is sick.

He has the nuclear codes.

[backscatter712]

38. If it's stupid and it works, it isn't stupid.

And I find attacks on a candidate's perceived health to be very effective.

The right-wing was pretty effective playing that game with Hillary, and they're also trying it with Biden.

Of course, with Trump, there's no need to make shit up - he's Commander Clorox - he's pretty obviously got a brain that looks like Swiss cheese in an MRI.

There's a bit of psychology going on - when you attack a candidate's health like this, and make him look weak, voters really pick up on that.

[alfredo]

58. We already had one president that spent the last part of his term hiding his affliction.

[Renew Deal]

63. It's not a good ad for winning an election

But it is a good red meat ad to raise money.

[StarfishSaver]

65. Ads placed in June aren't intended to win elections

They're designed to frame issues.

This one does that perfectly.

[Blasphemer]

76. I agree... it gets ahead of the GOP's attack on Biden's cognitive abilities... nt

[DenverJared]

87. The idea is to define the other party first

and then make them spend the rest of the campaign on the defensive.

This ad puts Trump on the defensive - great ad.

[mcar]

80. They worship their god because he's a tough, manly man

Seeing an ad like this, showing him as a weak, hesitant old man, is very effective, IMO.

We care that he's a criminal and should be in jail. His cultists see what they think it strength. This strikes at that myth.

[StarfishSaver]

83. How they see him vs. reality (trigger warning - it's not pretty)

What they see:


What he is:

[DenverJared]

88. That's where the other ad "Trump is weak" is also devastating

[SunSeeker]

11. Points for using the toilet paper clip, but Mourning in America was a better ad. nt

[soothsayer]

15. Ha, I found that part mean spirited

Ok, so we all see it differently

Edit: I found TP mean, loved Mourning in America

[backscatter712]

55. At this point, I'm all for mean-spirited.

And not just because I enjoy bashing the GOP (of course I do!) And it's not just because Donald Trump is an evil malicious SOB who has it coming (he is, and he does).

It's also strategy.

Sun Tsu: If your opponent has a choleric temperament, irritate him.

Yes, that should be what we're doing - we want to make sure we're living rent-free in his head 24/7. We want to keep him on tilt. We want him upset. Because when he's upset, he makes mistakes, and when he makes mistakes, we pounce!

Seriously, Democrats really need to learn to be more ruthless. Politics is bloodsport!

[soothsayer]

12. I might have chosen different footage for some parts

Like... the umbrella incident.

Or when he wanders away from his limo after disembarking AF1.

Or his many, many weird audible/shoulder twitch glitches.

I think the TP on his shoe is just an embarrassing thing that happens to all of us. I wouldn’t cite it as part of his decline per se.

Just an opinion from the peanut gallery. I’m sure this will be a fan favorite, but I think they could have made more hay with his glitches.

[mucifer]

16. It was ok My favorite is still the lindsay graham one that one's insanely great!

[Fiendish Thingy]

17. Meh - great if it gets traction, or just pisses Trump off, but not that compelling IMO nt

[Docreed2003]

19. Daaaaayum!

[SMC22307]

20. It's not one of their better ads...

but I'll take any chipping away at him.

[qazplm135]

21. good grief...this needs a Noob Noob response...

God-DAMN!

[octoberlib]

22. This ad is running exclusively on Fox News and I like if for the fact that after

constantly making remarks about Hillary and Joe's health he's getting it back. And reporters should be asking questions.

[StarfishSaver]

25. I'm amazed at the number of people here naysaying thai ad

and critiquing it both as if they're expert media strategists and as if the ad is directed at them ...

Wow.

[octoberlib]

28. I am , too. I think it's effective. This is geared towards Fox News viewers

and Fox is always careful not to show clips of Trump's missteps, slurring etc. so it might make some think.

[Hekate]

29. You and me both.

Some of the critiques are downright obtuse —as if some people just don’t want to get the point. None of the Lincoln Projects’ ads are aimed at us, period. How hard is that to grasp?

[StarfishSaver]

32. You're missing the point entirely

It's a 45-second ad, not a documentary. The point is to trigger the conversation and coverage. This does that. You can bet that by tomorrow, all of the networks will be showing the ad , discussing his impairment and augmenting the discussions with numerous clips of the kind you're talking about.

And if this reminds them of their elderly relatives, great. They don't think Trump is elderly or shaky and definitely don't think he's like their elderly relatives. He sells himself as vibrant, youthful and the healthiest specimen of a man anyone ever knew. If this makes them think he's like the old, infirm people they know, that's a pretty humiliating comedown for him.

[Hekate]

59. Wow, somebody got yanked but good

[StarfishSaver]

61. I don't remember who it was

But damn, they sure DID get yanked, didn't they?

[sunonmars]

23. I think this is just the start, i think this is the first salvo.......

[malaise]

27. Youtube

[Cha]

31. Way past time! KR!

[Laelth]

35. This will get under Trump's skin ... bigly. n/t

-Laelth

[StarfishSaver]

39. Definitely

Lawrence O'Donnell and Rachel Maddie talking about his health is one thing. That just rolls off his back.

But a group of Republicans calling him out as sick, weak and pitful in an ad directed to his followers is something totally different - especially after he's been trying to convince them he wasn't as raggedy as he appeared last weekend. This will definitely leave a mark.

[StarfishSaver]

49. I think it's both

It will push Trump into making a big deal of this trying to prove he's not infirm, which will give the ad and the issue even more attention. He will likely turn his health into a much bigger thing. He can't help himself and they know it.

[warmfeet]

56. He has never been well.

His mental aberrations are now manifesting as physical aberrations. I hope it ends quickly, for us, not him.

[Shermann]

57. I still believe in taking the high road

This trash is the opposite of that.

[StarfishSaver]

60. You think pointing out the president of the United States is evidencing clear signs of dementia

and physical impairment despite the fact that he and his doctors continue to tell us he's extraordinarily healthy is the low road and "trash"?

[Hekate]

64. Well, avert your eyes & create your own ads.Most of us get the point: DEMS ARE NOT THE AUDIENCE

The people running The Lincoln Project are all former GOP operatives and they are accustomed to winning. What they do works. They know their audience: people who voted for Trump in 2016 and are now sorry, plus never-Trumpers.

They are not wasting time and money targeting either Democrats or MAGAts. We don't need persuading, and MAGAs are unreachable.

They hate Trump as much as we do.

My profound thanks to Rick Wilson, Steve Schmidt, and the rest.

[Renew Deal]

62. That ad is good for raising money on the internet

And pissing him off.

[flibbitygiblets]

66. Here's why this ad is helpful: "Strike first". He wanted to project this on Biden.

These Lincoln Log Republicans or whatever they call themselves, they get it. They know when der Trumpsky is projecting because he points his weakness at others.

With all the distractions right now, it's the perfect time to turn the narrative around on Trump. Whether it's true or not that his health is failing, whether it is hurtful to older people or not, is that really important right now? We're fighting for our literal lives, and if we don't gutterpunch old Tacky Caligula while he's reeling from all the pandemic and the public uprising and my oh my, the grifting opportunities for him and his wealthy supporters(!), we're going to wish we hadn't taken such a high road.

I'm not one for gutter fights. But everything is on the line. Literally everything. Steve Schmidt and his friends know it, enough that they are actually fighting for us. And we know it too.

[StarfishSaver]

69. You're right!

I hadn't thought of that!

[fierywoman]

67. Death by a thousand cuts. Snip, snip, lance, jab. Keep 'em coming.

[LAS14]

68. I don't like this at all! It makes fun of physical symptoms that lots of...

... Americans experience that don't make them stupid or incompetent. Certainly not as stupid or incompetent as Trump!!!!!

[StarfishSaver]

70. It doesn't make fun of his symptoms

It's saying that he's lying about his health and that he is not physically or mentally fit to be president of the United States.

That's very different.

[flibbitygiblets]

71. Trump has tried to do this to Biden already. Shouldn't someone point out that it's actually

TRUMP who is the one whose health is failing? Biden's had a stutter since he was young, and they're basically willing to act like he's...well, as ill as Trump?

If it makes you feel any better, so far the Democrats ARE taking the high road. It's the Lincoln Project that's gutter fighting. To our benefit, mind you, and I think we can all agree that if it helps save the world from this monster, isn't it worth it?

[Mr.Bill]

73. Have other Presidents walked down a ramp after speaking at West Point?

If not, then the fact that a ramp was provided just for Trump speaks volumes about his physical condition. Come to think of it, I can't remember the last time we saw him walking down steps. I have heard he has a natural fear of them, and hates that he has to used steps to board and exit Air Force One.

But having a fear of steps and not being physically able to climb them are two different things.

[StarfishSaver]

74. Obama did

https://www.c-span.org/video/?c4886824/user-clip-obama-ramp

I don't think the ramp is for the presidents. It's probably for students and other participants who can't navigate stairs.

[crickets]

90. The ramp was the same for Obama.

Link to tweet

Granted Obama's only shown walking up and not down, but the contrast in how easily he handled it speaks volumes.

[mcar]

78. Lordy

This one is going to make IMPOTUS pop an artery.

[ibegurpard]

84. What's good about this ad

Is that it absolutely demands responses from them. They can't ignore but to respond to it perpetuates it as well. It's putting them on the defense.

[calimary]

85. OUCHez-vous!

[Gothmog]

91. This is a great ad

Last edited Thu Jun 18, 2020, 10:55 AM - Edit history (1)