Zuckerberg: Advertisers will be back to Facebook 'soon enough'

[Eugene]

Source: BBC

Zuckerberg: Advertisers will be back to Facebook 'soon enough'

By James Clayton
North America technology reporter

2 July 2020

As the ads boycott grows, Mark Zuckerberg shows no sign of backing down.

"My guess is that all these advertisers will be back on the platform soon enough" the Facebook chief executive has said.

Campaigners accuse the tech firm of being too slow and reluctant to remove some hateful content.

But Zuckerberg added: "We're not going to change our policies or approach on anything because of a threat to a small percent of our revenue."

The comments were made to Facebook staff at a private meeting last Friday, and were subsequently leaked to the Information news site.

The social network has confirmed they are accurate and also announced a fresh development: its chief executive is to meet the organisers of the boycott - Stop Hate for Profit.

-snip-

Read more: https://www.bbc.com/news/technology-53262860

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Related: Zuckerberg Tells Facebook Staff He Expects Advertisers to Return ‘Soon Enough’ (The Information)

[Eliot Rosewater]

1. He will go down as Goebbels for the rump and putin fascists...

[Zoonart]

2. Yaaaassssssss....perhaps at the same time that the virus just disappears....

it will be just like a miracle.

[Nevilledog]

16. Exact same thought.

[Zoonart]

22. Yep.

[Squinch]

3. And still, people use Facebook.

[Nature Man]

8. But, you see, Facebook isn't the problem

it how you use it. Fiddling with settings makes using Facebook okay! Yeah! That's the ticket!

/sarcasm

[Cha]

4. Oh yeah.. what makes you think that, Zuckhead?

[donkeypoofed]

5. Not just an asshole, but a stubborn one, too

He's going to have to learn the hard way.

[The Magistrate]

6. More Likely, Sir

Is that they will find their sales do not drop appreciably, if at all, and conclude that whatever they were spending on that platform was wasted money.

[ProfessorGAC]

18. In The Consumer Product Segment...

...that talk was already bouncing around the halls of marketing & finance departments.
I know of 4 such companies personally, and rumors about several others.
They have been increasingly questioning the ROI on that spend for more than a few years.
I still have my connections!
I'm retired, not dead!

[The Magistrate]

28. Thank You, Sir

I am probably a poor example, but I can say with certainty I have never purchased anything as a result of exposure to an internet advertisement.

I am equally certain I have been moved by television and print advertisements, at least in the past, and some of those effects linger in current purchases.

I find internet advertising intrusive and annoying, and those they seem to think are targeted to me the most annoying of all.

[JDC]

7. Those are some famous last words if I've ever heard them

[Midnight Writer]

9. What a Trumpian statement. Magical thinking doesn't work well long term.

[Xolodno]

10. He's going to regret that.

The companies involved are probably directing their analytics teams right now to see how much of the sales drop vs. the marketing dollars they spend. And if it isn't worth it, they will either not return or severely scale back.

He may be the genius who built the platform, but his business sense doesn't seem to be there.

[vercetti2021]

15. He stole it

He didn't build it at all. He stole the idea from another person. Zuckerfuck has always been a shady POS.

[ProfessorGAC]

19. See My Post 18

It's a reply to The Magistrate.
They already suspect it's not well spent $.

[Dream Girl]

21. Yep. I'm sure their analytics is tracking any sifts in market share and ROI

They will know soon enough. Here’s hoping that there is no impact and that it becomes permanent!

[SMC22307]

11. God, he's an ass.

And based on what I know about the beginnings of Facebook, always has been.

[marie999]

12. I only use FB for messaging family,

never open an ad or write comments. Is he still making money off me? If yes, I will use something else.

[Dream Girl]

23. Yep he is. If you on the platform, you're makeing him money. As they say in Silicon Valley, if

You’re th product. Don’t think you’re outsmarting anyone. They are a whole lot more sophisticated than you could ever imagine. They are selling your data.

[marie999]

26. Thank you. n/t

[Dread Pirate Roberts]

13. Dont worry Mark. There's always My Pillow ads!

All natural male enhancers, buy gold, lipozene-they'll always be there for you. And you can sell these scam products to your little circle of MAGAT's who are busy sharing Russian troll farm memes with each other.

[Nevilledog]

17. Don't forget the toilets for big men!

[vercetti2021]

14. And now more will bail

Coming across like the pompous ass lizard person he is, his mouth will run off even more companies.

[crickets]

27. Oh, I do hope so. Arrogance like his deserves its own reward. nt

[ProfessorGAC]

20. Ads Are A Small % Of Revenue?

He may mean the current drop outs, but advertising is anything but small
In 2018 & 2019, the ads pulled 98.2-98.5% of total revenue.
This attitude might alienate other advertisers, and that small % might not be so small, later.

[Odoreida]

24. Read between the lines a little.

He means after Trump is reelected.

That is what The Zuck is counting on, but he won't quite say it.

[gratuitous]

25. Got your attention, did it Mark?

The advertisers might come back. That's one of two options I can think of. You got a Plan B?

[smirkymonkey]

29. I so fucking hate that dork.

He's so arrogant and cocky, yet he will never be anything more than a total dweeb. He's rich now, but fortunes can turn around. Without his money, he is nothing.

[kcr]

30. He thinks it's just a fad that will pass

All I know is, Zuck is a privileged fool because when it comes to FB boycotts, I see a lot less of the "But my family uses FB!" defense than I used to.