He says he is the ultimate turnaround expert. So can Romney fix his own campaign? Slate.com
by John Dickerson
When Barack Obama was running for president in 2008, he and his surrogates argued that the way he ran his campaign was a proxy for how he would govern. The one-term senator had to make this case because he had no experience running anything. Romney is pitching himself as the exact opposite: He is so experienced he can turn around anything. Whether it's your company or your Olympics, he knows how to walk in, figure out what's wrong, and fix it.
Of course, the Romney campaign's public posture is that nothing is going wrong. That's natural enough. It is in the handbook that you don't ever admit anything is running off the rails, even as you quietly get things back on track.
...But time is drawing short, so changes are taking place. Romney’s aides say he will start to get more specific about what he will do if he's elected. He's named policies before, but that hasn't done the trick. Now he's going to try to explain how his policies can affect people in their daily lives.
...
To execute this new plan, Romney will need all the skills he says he would bring to the presidency. He needs to articulate the vision for the remaining 47 days, commit his team to it, and execute relentlessly. As he wrote in Turnaround: Crisis, Leadership, and the Olympic Games, "focus, focus, focus. Turnarounds that failed did so because management tried to do too many things rather than focus on what was critical." His campaign has been conspicuously lacking in focus for weeks.
http://www.slate.com/articles/news_and_politics/politics/2012/09/mitt_romney_47_percent_can_the_gop_candidate_fix_his_own_campaign_after_weeks_of_gaffes_.html
Love the title Dickerson picked
