Romney's "I Meant to Do That" Campaign
Romney's central strategy from 2011 to today is that he is a guy who sticks by his guns, even when he doesn't. Being the biggest flip-flopper who ever existed, he figured he had to be a granite exemplar of whatever it was he just said.
His aides Etch-a-Sketch like crazy, sometimes denying he said stuff he just said.
But other times when a lot of people see a gaffe on TV, Mitt doubles down on weird by making it the center-piece of his campaign to prove he meant to say it.
They spent two days running ON the 47% thing. See, we're not ashamed of it!
And as of today Mitt's stump speech includes the thing about we don't need health insurance because we can stick the emergency room with the bill.
I think that emergency room bit is just whatever popped in his weird brain on TV, not some campaign strategy. But suddenly he's campaigning on it.
Why? I can't think of any voter that would appeal to. It's pro-hand-out while aggressively anti-poor, and indifferent and ineffectual. (Seriously, even saying, "My health plan is you die," would at least appeal to some Republican primary voters.)
Any fuck-up is either written out of history by off-camera campaign staff before Romney appears in public again or else it will be the centerpiece of the campaign tomorrow.
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