Biden team encourages early voting with new USPS Snapchat campaign
On Wednesday, the Biden for President team will release a new Snapchat lens encouraging supporters to vote early in key swing states ahead of the US presidential election.
The Biden team will be the first campaign to employ Snapchat’s Marker technology. If users decide to use the lens in selfie mode, they will be covered in aviators and Biden-Harris merchandise, including a T-shirt, hat, and button. Once users flip the camera, they’re directed to aim it at a United States Postal Service logo. The logo could be on a mailer or a nearby mailbox. Once the USPS logo is scanned, fireworks go off with the message “Vote Early for Biden-Harris.”
As of last week, the Biden campaign is spending significantly more money on Snapchat compared to President Donald Trump’s reelection campaign, according to the progressive digital advertising firm Acronym. The Biden campaign spent nearly $740,000 on the platform whereas Trump’s team has spent only around $41,000. The new Snapchat lens is part of the Biden team’s ongoing paid media efforts and will be targeted to 18- to 34-year-olds in swing states, including Arizona, Colorado, Florida, Michigan, New Hampshire, Nevada, Pennsylvania, Virginia, Iowa, and Georgia. The lens will also be geo-targeted around mail drop box and post office locations around the country.
In May, the Biden campaign rolled out its first Snapchat lens that put users in Biden-style aviator sunglasses. In the following months, the campaign has launched several new online organizing efforts like partnering with the celebrity video-sharing platform Cameo for fundraising and offering in-game Biden-Harris yard signs and merch in Animal Crossing: New Horizons.
https://www.theverge.com/2020/9/30/21495336/biden-harris-campaign-snapchat-logo-usps-early-voting
