Dollar General launching $5 store chain

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https://www.cbsnews.com/news/dollar-general-open-popshelf-stores/

Dollar General launching $5 store chain
BY KATE GIBSON

OCTOBER 9, 2020 / 7:59 AM / MONEYWATCH

Unlike many retailers, Dollar General has proved largely immune to the coronavirus' devastating impact on brick-and-mortar stores. Now the discount chain is shrugging off the pandemic to launch a new line of stores geared to less budget-mind shoppers.

The Tennessee company said Thursday that it will debut the new store concept, called Popshelf, with two locations opening near Nashville on October 29. It plans to have about 30 locations in various markets by the end of 2021.

Unlike Dollar General, which mostly sells necessities including food, snacks and cleaning supplies, Popshelf will sell beauty products, home decor, party supplies and other discretionary items. Still, the emphasis will remain on affordability — most products will sell for $5 or less.

The new chain's target audience will initially skew female, with the outlets located in suburban markets with household incomes ranging from $50,000 to $125,000. The modest-sized stores, which will run roughly 9,000 square feet, will have roughly 15 employees.

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[CurtEastPoint]

1. I thought it said 'Poopshelf.'

[Celerity]

4. German loos

[CurtEastPoint]

5. LOL! YES! And on airplanes, too!

[fleur-de-lisa]

7. LOL! My daugther lives in Berlin and she told me about the poop shelves.

Thanks for the visual.

[TreasonousBastard]

2. We've already got a $5 Below store here. It's a national chain with 900 stores and sells...

the same sort of stuff.

[Alliepoo]

6. Yep-looks like $5 Below is gonna get some competition!

My grands love to go to $5 Below-easy to find something fun to buy for not a lot of $$. They’ll like having another store to peruse the goods and spend some tooth fairy money!

[SamKnause]

3. Unlike Dollar General, which mostly sells necessities including food, snacks and cleaning supplies,

Popshelf will sell beauty products, home decor, party supplies and other discretionary items.

That statement is incorrect.

Dollar General sells all the items listed and much more.