Budweiser joins Coke, Pepsi brands in sitting out Super Bowl

[mfcorey1]

NEW YORK – For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.

Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers.

But the decision to not do an anthemic Budweiser ad — which over nearly four decades has made American icons of frogs chirping “Budweiser,” guys screaming “Whassup!”, and of course the Budweiser Clydesdales — showcases the caution with which some advertisers are approaching the first COVID-era Super Bowl.

“We have a pandemic that is casting a pall over just about everything,” said Paul Argenti, Dartmouth College professor of corporate communication. “It’s hard to feel the exuberance and excitement people normally would.”

https://www.news4jax.com/business/2021/01/24/budweiser-joins-coke-pepsi-brands-in-sitting-out-super-bowl/

[EndlessWire]

1. Well, I won't be sitting out the Super Bowl.

I'll be at home, but my favorite (new) QB, Mahommes, made the cut (along with his teammates, of course,) and I intend to root him on.

I don't drink, and I also don't drink soda pop, so dunno about that. But, I LOVE those Clydesdales, and I am going to miss them. I found a You Tube video which shows them being unharnessed, the trucks used to transport them, and all the handlers. It is quite a production, and shows the absolute care and concern that these horses are afforded. They are treated like royalty.

Since I won't get to see new vids of them, then I guess I'll hunt for something I haven't seen online. I love those horses.