Budweiser becomes latest Super Bowl commercial stalwart to sit out this year's broadcast

[Yo_Mama_Been_Loggin]

With funny frogs, adorable puppies and its iconic Clydesdale horses, Budweiser has become synonymous with Super Bowl advertising over the past four decades, producing some of the most memorable commercials in the history of television's marquee live event.

This year, however, the brand is taking a pass.

Budweiser announced Monday morning that it is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year's Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.

The beer brand said in a news release that instead of paying to air a Super Bowl ad, it will instead be "reallocating the media investment" to raise awareness about the COVID-19 vaccine throughout the year, in partnership with the Ad Council.

https://www.msn.com/en-us/sports/other/budweiser-becomes-latest-super-bowl-commercial-stalwart-to-sit-out-this-years-broadcast/ar-BB1d4uwt?ocid=NL_ENUS_D1_20210125_8_2

[dem4decades]

1. Funny, you'd think they would have a captured audience. Could it be an effort to lower fees?

[edhopper]

4. captive

not captured.

signed the Grammar Nazi.

[dem4decades]

9. Yep, my missteak.

[TwilightZone]

10. +1

That made me laugh.

[edhopper]

12. We all

make errahs.; )

[ProudMNDemocrat]

2. Some of the BEST Super Bowl ads were Bud's.

Oh well. Budweiser is now owned by the Belgian company that bottles Stella Atrois.

[onenote]

5. InBev acquired Anheuser Busch in 2008.

The parent company not only owns Stella Artois, but also Labatts, Bass, and Becks, among other brands.

[Bluethroughu]

3. This Buds for you.

Good on them.

[StarryNite]

6. That's commendable.

[nattyice]

7. It'll probably end up being nothing but ads for prescription drugs

With horrendous side-effects.

[Ferrets are Cool]

8. You would think if they "really" wanted to raise awareness of the vaccine

the Super Bowl would be the best place to do so.

[uponit7771]

11. +1,

[Laelth]

13. Pure business decision.

Two, small-market teams (TB and KC). Probably figured the cost of the ads would outweigh the benefit.



-Laelth