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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThe 15 Most Trusted Brands Globally (you're kidding, right?)
https://morningconsult.com/most-trusted-brands-2021/Brands are ranked based on their average net trust rating (the share who say they trust each brand to do the right thing minus the share who distrust). The surveys used to determine the ranking were conducted between March 1 30, 2021 in Brazil, Canada, China, France, Germany, India, Italy, Spain, the United Kingdom and the United States. The data comes from Morning Consult Brand Intelligence, which collects tens of thousands of surveys across the globe every day on over 4,000 brands and products.
To capture global perspectives and regional nuances on the state of consumer trust, Morning Consult spoke with thousands of adults in key international markets, including the worlds largest economies, in March 2021. The full report, titled Catalyzing Consumer Trust in a Changed World, is available at the link.
1) Google
2) PayPal
3) Microsoft
4) YouTube
5) Amazon
6) Sony
7) Adidas
8) Netflix
9) VISA
10) Samsung
11) Nike
12) Nestle
13) MasterCard
14) Disney
15) Colgate-Palmolive
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Surprised Koch Industries or The Trump Organization isn't listed
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The 15 Most Trusted Brands Globally (you're kidding, right?) (Original Post)
Auggie
Apr 2021
OP
Diamond_Dog
(32,015 posts)1. I trust Nike not to pay any federal taxes.
CurtEastPoint
(18,652 posts)2. No Apple? Good
yonder
(9,668 posts)3. Their collective advertising/marketing agencies
work is complete. A limited maintenance budget is all that should be necessary now that the populace has been assimilated.
So when can we expect the ubiquitous pharmaceutical and insurance adverts to fade away?
Asking for my friend, Newspeak.
hunter
(38,321 posts)4. I trust them all to behave in their own best interests.
Those interests may not coincide with my own.
The corporations I trust the least claim to follow the will of capricious asshole gods.
I slam the door in the face of any business that claims to be "Christian."