White House embraces Zoom to target local audiences

[Yo_Mama_Been_Loggin]

The White House is seizing upon the pandemic's breakthrough technology to give local TV stations nearly 500 Zoom interviews to date with senior White House officials and members of the Cabinet.

Why it matters: The Biden administration is trying to sell the president’s policies to Americans who don’t live and breathe politics by reaching them at home with broadcasts fed directly from a 4th-floor studio in the Eisenhower Executive Office Building.

"The president wants to demonstrate and explain to the American people that government works again, and that is what underpins our communication strategy — and that drives our focus on local media," said Kate Berner, deputy White House communications director.

The big picture: Biden’s team has been targeting local audiences since Day One, as a way to bypass national media and ignore whatever Twitter-generated stories are dominating Beltway coverage.

https://www.yahoo.com/news/white-house-embraces-zoom-target-221100407.html

[soothsayer]

1. Yep, go to the people and skip the pundits and so-called reporters

No need for a middleman.