250 Ads for Self-Managed Abortion Pill Info Launch in NYC Subway System

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250 Ads for Self-Managed Abortion Pill Info Launch in NYC Subway System
4/15/2022 by Carrie N. Baker


Plan C and If/When/How advertise abortion pill information in the Nassau Ave subway station in New York City. (Elisa Wells / Plan C)

Reproductive health, rights and justice advocates have teamed up to plaster New York City subways with information about how to find abortion pills and access free legal advice about using them. From Queens to the Bronx, in Brooklyn and Manhattan—including Times Square—over 250 posters are now sharing abortion pill information in English and Spanish with the millions of people passing through subway stations and riding the trains each day. “As politicians and courts continue their assault on abortion access, we are spreading the word that these medically safe and effective pills are available by mail in all 50 states,” said Elisa Wells, co-founder and co-director Plan C, which organized the ad campaign. “Everyone deserves access to this modern medical technology, and we provide the information that people need to take back control of their reproductive autonomy.”

At each location there are two posters—one with information about how to access abortion pills through Plan C’s online Guide to Abortion Pills, and another poster with information on how to access free legal help for questions about abortion pills through the website of If/When/How: Lawyering for Reproductive Justice, an organization fighting to halt the criminalization of pregnant people, including those who self-manage their abortions. “Side by side, we have the information about how you get abortion pills and a resource for finding out about legal issues involved in self-managed abortion. We wanted to highlight both of those things together.”

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Plan C’s website has state-by-state information about how people can access abortion pills by mail, both through mainstream telehealth services currently operating in 24 states and D.C. and through online services in all 50 states. If/When/How has a free and confidential legal helpline which provides free legal information and advice to help people understand their rights and potential legal risks when self-managing an abortion. If/When/How also has a Repro Legal Defense Fund to support people who are investigated, arrested or prosecuted for self-managing abortions.

“We don’t want people to be alone or confused about their legal rights or possible legal risk if they are thinking about self-managing their abortion,” said Rebecca Wang, J.D., legal support counsel at If/When/How. “Criminalization of pregnancy outcomes thrives when abortion is restricted, stigmatized and isolated, and the helpline is a resource to provide people with the support and legal information they need to make fully informed decisions about what is best for them and their families.”




English and Spanish ads displayed in NYC subway stations. (Elisa Wells / Plan C)

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https://msmagazine.com/2022/04/15/self-managed-abortion-pill-ads-nyc-subway-plan-c-medication-abortion/