Ford Cuts Prices of EV Mustang Mach-E

[Zorro]

The move comes after Tesla slashed prices on a number of its models in the U.S.

Ford Motor Co. said it is boosting production and cutting prices of its electric Mustang Mach-E crossover up to 8.8% on some versions. The move comes weeks after Tesla Inc. slashed prices on a number of its models.

The Dearborn, Mich., auto maker said its supply chain for its electric vehicles is coming online and it is seizing on streamlined costs to lower prices. Ford also said the price cuts are a part of the company’s plan to keep the vehicle competitive in a “rapidly changing market.”

“We are not going to cede ground to anyone,” said Marin Gjaja, chief customer officer of Ford’s electric-vehicle business. He added that the company is keeping its pricing competitive and reducing customer wait times.

Ford’s Mach-E price cuts range from 1.2% to 8.8%, depending on the configuration. In dollar terms, that is about $600 to $5,900 less than the previous sticker price on the sporty SUV, a model that hit the market in late 2020 and is a direct competitor to Tesla’s Model Y.

The price walk back is the latest sign of intensifying competition in the electric-vehicle market, which has grown rapidly in recent years, fueled by both Wall Street money and government subsidies.

https://www.wsj.com/articles/ford-cuts-prices-of-ev-mustang-mach-e-11675090387?st=4iulpst7rq2qw7w&reflink=desktopwebshare_permalink

[gay texan]

1. I wouldn't own one if they reduced it to $1

That "thing" on 4 wheels is f-ing hideous.

The Mustang 2 looked better than that.

[groundloop]

2. I have to disagree, I like it's looks and definitely like that it's electric

I do, however, wish they'd given it a name other than Mustang. I've owned a couple of Mustang GTs and in my most humble opinion this vehicle isn't a Mustang.