Karl Rove: 1% return on $103 million dollars in attack ads
Karl Rove was the political genius of the George W. Bush era -- the architect of the last Republican president's two electoral victories. But this week, he may have had the worst election night of anybody in American politics.
Not only did Rove insist on Fox News that Ohio was still winnable for Republican challenger Mitt Romney after all the TV networks had called it for President Barack Obama -- causing anchor Megyn Kelly to march down to the Fox "decision desk" mavens, who assured her on air that they were "99.9 percent" confident in their call -- but his trailblazing "independent" super PAC operation was virtually shut out on election night.
A study Wednesday by the Sunlight Foundation, which tracks political spending, concluded that Rove's super PAC, American Crossroads, had a success rate of just 1 percent on $103 million in attack ads -- one of the lowest "returns on investment" (ROIs) of any outside spending group in this year's election
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http://openchannel.nbcnews.com/_news/2012/11/08/15007504-karl-roves-election-debacle-super-pacs-spending-was-nearly-for-naught?lite
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