What is 'BudLighting?' Why new campaign is targeting businesses

[Jilly_in_VA]

Pride Month hasn’t officially begun but corporate brands from Bud Light to Target are already taking fire over marketing and merchandise celebrating the LGBTQ community.

Called “BudLighting,” the strategy is to crush so-called rainbow capitalism by branding companies as “woke” and calling for boycotts over everything from Adidas’ gender-inclusive swimwear to a North Face marketing campaign featuring drag queen and environmentalist Pattie Gonia.

After critics posted videos of attacking LGBTQ Pride displays and confronting employees in Target stores, the company held an emergency meeting and decided to remove or relocate some Pride merchandise so it’s less visible in stores.

Emboldened by Target’s decision, conservatives are piling on. In some cases, they are unearthing marketing campaigns that are years old, such as a Jack Daniels’ campaign featuring drag performers from RuPaul’s Drag Race, with the goal of stopping rainbow capitalism.

https://www.usatoday.com/story/money/2023/05/24/budlighted-campaign-hits-target-over-trans-lgbtq-support/70254454007/

This reminds me of the 1950s-early 60s, when TV networks were afraid of anything even mildly "controversial"

[niyad]

1. Aren't these the same people who believe in unrestricted, unfettered

capitalism?

[Sympthsical]

4. How isn't it capitalism?

You have a product. You hope the consumer buys the product.

Maybe they do. Maybe they don't. For whatever reason.

If enough people don't buy your product, you try to find ways to entice them to do so. If you fail to do that, your business fails.

Seems fairly straightforward capitalism. If it wasn't, there'd be no point to boycotts from anyone.

[niyad]

6. You seem to be missing the point. They want businesses to be free only

on their terms.

[Sympthsical]

7. How are they not free?

Companies are free to sell products and consumers are free to not buy products. No company is entitled to a consumer's dollar.

Except maybe Comcast, apparently.

[niyad]

8. Nice deflection, or are you truly not seeing the point?

[Sympthsical]

9. There hasn't been one

You made an assertion, that boycotts are somehow a form of "unfree" capitalism.

I've asked you twice now to explain how, and you haven't.

It's difficult to miss a point when there hasn't even been an attempt to make one.

[Lovie777]

2. Their desperate attempt to quail LGBTQ.......

[Historic NY]

3. Has these asshats found a replacement for Bud Light?

Mind you Coors and other companies have targeted advertisements

[link:https://www.newsweek.com/half-americas-10-most-popular-beers-have-lgbt-partnerships-1793173|]

[EYESORE 9001]

5. Last week I was at a venue where MAGAts and fellow travelers were in attendance

Probably 2/3 of people walking around with beer were carrying a Bud Light tall boy. I didn’t hear any shrieks of ‘WOKE!’ as people went about their business. I think the media may have their work cut out for themselves, trying to whip up a lather from nothing at all.