Some Businesses Make 'Woke Free' a Selling Point

[Zorro]

A number of companies — from clothing to pet care — are trying to appeal to customers who think corporate America is pushing a liberal agenda.

Jonathan Isaac is a forward for the National Basketball Association’s Orlando Magic, but he is perhaps better known as someone who chose not to protest police brutality against Black Americans during a summer of widespread activism involving racial injustice.

Mr. Isaac, who is Black, turned that singular moment in July 2020 — when he decided not to join many other N.B.A. players in kneeling during the national anthem as the league restarted in a Covid “bubble” setting in Orlando, Fla. — into a platform as a conservative political activist. In 2022, he spoke at a rally of Christian nationalists and anti-vaccine Americans and wrote a book about why he did not join the protest. This year, he started Unitus, an apparel company centered on “faith, family and freedom.”

“I wanted my values to be represented in the marketplace, especially when it came to sports and leisure wear,” Mr. Isaac said in an interview.

Most companies used to do everything they could to avoid political controversies and, by extension, risk alienating potential customers. No longer. Seemingly everything in the United States is political now, including where you shop for socks and leggings.

https://www.nytimes.com/2023/09/18/business/companies-conservative.html?unlocked_article_code=GUsTdvL3WSpYJxU8iR0l0-C78ijsdH4E1_BmRhDsoGtFsPoFcf6JNGFJ6KDHIZPQeNqOO7Jc7q_QVwe4SoowWsv21vQM2I1KKhpi2wzWumc-DeFezWyxLaDwn56EiThvbaV9BZGudfQsnGeo6zXeO6GDP0l4tsWzB4uyZsp65ZNWzCzsQ_UNc4TRc1F4fvHmZCyaUOSl152s1uFsd4yK-gbceG5Qt1GRjR1tE-a5tFHy55ewm2HV8HePsKKsO2mqQKsPwbPqlnWJyBQwVk3PsVC-dalVbNGuLMr5DJ5gDcTTXOxp0lo-zs0fwbFODR_-51DDPASc7StH0UnJdGUzN0k&smid=url-share

[niyad]

1. Yet another on my list of companies to avoid.

[no_hypocrisy]

2. Reminds me the business model of

The Reborn Christian Yellow Pages (still around).

Yeah, the “woke-less” businesses may initially get some business, but consumers go where there’s value and/or bargains and/or preferred products. (Chick-A-Fil’s customers come for their food, not primarily b/c the company is Uber-Christian.

[Diamond_Dog]

3. I get so sick and tired

Of these anti-woke, anti-science, anti-woman, anti-gay, anti-book doofuses gabbling on about “Freedom!”

“Freedom” for whom, exactly?

[jimfields33]

7. America has always had companies that market to a group

The biggies always want everyone but smaller retail often go to a segment of the population. I think it’s all part of the economy. I don’t go to country western apparel stores but many do. No biggie.

[Demsrule86]

10. This is a hate based movement and any who engage in this sort of thing will not prosper.

And no, it is a biggie. Such enterprises should be avoided by those of us who do not approve of bigotry and/or homophobia. This movement is not innocuous. Do you have any idea how many Trans individuals have been injured or killed because of the so-called anti-woke? Not to mention the mass shootings at clubs and other venues.

It is akin to what Hitler did in separating Jewish people and others from society. Democrats should not defend this period. You know I read the gold extracted from murdered men, women and children in the camps was very helpful to the German economy...just part of the economy I suppose. No biggie

[Red Mountain]

5. Is it my perceptional bias

or does it seem like 'conservatives' are far more likely to found companies/build brands that are against this or that? It seems like they have more of a need to define themselves as 'not like the other' and a greater tendency to try and capitalize on their perceived status to make a buck.

Anybody have an example from left of center of a company founded like this one on the right?

[jimfields33]

8. I would hope this store would be left of center by a lot.

https://mypridestore.net/

[Demsrule86]

11. So you equate a movement based on hatred, bigotry and homophobia with a website

that promotes civil rights? How interesting. It is not the same. One is marketed to a specific group and it is a positive enterprise, and one is based on hatred, fear, bigotry, and homophobia. The website caters to like-minded individuals but is not rooted in making others invisible and possibly at some point dead.

Anti-woke is an evil movement and no good will ever come from it...separating segments of society and making them the 'other' leads to death and misery. Just ask any who may be alive who witnessed the murder of millions in the Nazis 'camps' or you could read about it. I sincerely hope the business fails miserably and no one who is decent should participate in such a thing. This is how it begins but it ends in blood.

[EYESORE 9001]

12. One store has inclusiveness in its business model

The other caters to hatred and bigotry. Yeah, they’re exactly alike

[Sympthsical]

14. Patagonia off the top of my head

There are others, but I was just reading an article about them the other day.

[Ferrets are Cool]

6. Want me to avoid your business? Use that as a slogan.

SImple as that.

[TheBlackAdder]

9. Rubes and the Pious are easily taken advantage of when selling their core needs.

[Wonder Why]

13. I don't seem to find a list of companies on their site. Apparently, you have to login to do so.