Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

Ichingcarpenter

(36,988 posts)
Mon Nov 19, 2012, 09:02 AM Nov 2012

Romney campaign got its IT from Best Buy, Staples, and friends

Imagine you're launching a company and only have six months to deliver a product. You face a competitor that has been in your industry four years longer than you with twice your staff and twice the budget. If you don't make your deadline, you're out of business.

That, in a nutshell, was the situation facing the technology team for Mitt Romney's presidential campaign. The Obama for America (OFA) organization had the advantage: it didn't have to wade through the primary season first, allowing OFA's technology team to focus on building an infrastructure. Based on an Ars analysis of the Romney campaign's financial reports, Romney's team had less to work with and passed the lion's share of technology-focused spending directly to advertising companies and telemarketers. This left Team Romney's tech squad with only a fraction of the budget for consulting, services, and infrastructure.

So, the campaign did what a lot of small businesses would do: they went to Best Buy. Or more accurately, they went to Best Buy's subsidiary, MindShift Technologies, a managed service provider that specializes in small and medium business consulting. And when they were in a pinch for tech help, they called Staples' subsidiary ThriveNetworks and a collection of small consulting firms with links to Romney and the Republican Party.


http://arstechnica.com/information-technology/2012/11/romney-campaign-got-its-it-from-best-buy-staples-and-friends/




HE BOUGHT THE EXTENDED WARRENTY!!!!!!

2 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Romney campaign got its IT from Best Buy, Staples, and friends (Original Post) Ichingcarpenter Nov 2012 OP
OK.... I'm shopping at staples now Ichingcarpenter Nov 2012 #1
Fuck that. I use OfficeMax. HopeHoops Nov 2012 #2
Latest Discussions»General Discussion»Romney campaign got its I...