Buying Happiness - Can shopping solve our problems?
brian ulrich: copia.
The seemingly unstoppable rise of North American consumer culture probably isn’t unknown to anyone who would be reading this. We shop, buy, eat, and consume more than any other continent on Earth. Far beyond the simple, original need to go out and buy something to eat or buy something to wear, we’ve plunged ourselves into a consumerist machine where a large part of our culture and, indeed, our entire economy is based on people buying lot of shit. I know because I’m in the middle of it – I write advertising for a living…
In his on-going photographic project “Copia”, photographer Brian Ulrich is using the power of the captured image to force a second look into just how far down that consumer rabbit hole we’ve all fallen.
...These aren’t shots for us to merely look at. These are photographs we have to see; primarily because they’re all showing us something we’ve already seen before (cleanup, Aisle 12…) and so you need to dig in and find out what the layers all mean. Even the names of each shot give no direction or inclination – each photograph’s title is simply the location you’re looking at and the year it was taken.
MORE:
http://shape-and-colour.com/2008/04/07/brain-ulrich-copia/
http://www.motherjones.com/photoessays/2007/03/american-happiness-and-need-consume/american-happiness-15
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