"The Republican brand problem"

[applegrove]

The Republican brand problem

Posted by Chris Cillizza and Aaron Blake at WP

http://www.washingtonpost.com/blogs/the-fix/wp/2012/12/13/the-republican-brand-problem/

"SNIP.......................................


What those numbers make clear is that the Republican brand is badly damaged. It is regarded by too many people as an uncompromising relic of the past — a party that lacks new ideas and is, therefore, forced to largely serve as a blockade to the other side. (That’s the biggest reason, by the way, why Republicans should be interested in compromising on the fiscal cliff. They gap between how Obama is regarded and how they are seen is enough to make going over the cliff a genuine political loser for them.)

Republicans have and will continue to insist that they have put out new ideas, but the reality is that the American public doesn’t perceive them that way.

.........

But, that’s only part of the equation. New faces help, but without one clear leader it will be hard for anyone on the Republican side to break through. Ideas also matter, and Republicans needs to find ways to surface new thoughts on issues people care about like education.

Remember that re-setting public perception of a brand takes years (and even decades); it’s not an overnight fix. The Fix well remembers the perception from our childhood of Apple as the sad little brother to Microsoft. That’s obviously changed, but it took time.



......................................SNIP"

[unblock]

1. their "brand problem" is that it's increasingly hard to separate their brand from their agenda.

[applegrove]

2. Right you are. The eyes of Americans are open.