Father’s Day Spending to Grow Slightly
Consumers are planning to spend a bit more for Father’s Day this year, according to the National Retail Federation’s (NRF) Father’s Day spending survey, conducted by BIGinsight. The average person will spend $119.84 on gifts for dad, up from $117.14 last year, with total Father’s Day spending expected to reach $13.3 billion.
“Never expecting more than a nice day out or a special family dinner, dads are usually easy to shop for, and families this year will make sure to find the perfect gift for their favorite man this Father’s Day,” said NRF president and CEO Matthew Shay. “From patio sets and grills to ties and gardening tools, retailers will offer specials and promotions in the coming days for families as they scour retailers’ websites and stores for something they know dad will love.”
Consumers will mostly stick to the traditional gifts for dad, but some will splurge on clothing, electronic items and special outings. According to the survey, those celebrating Father’s Day will spend $2.5 billion on a special outing, such as a sporting event or dinner; $1.7 billion on a new electronic gadget, such as a tablet or GPS system; and $1.8 billion on clothing.
Others will splurge on home improvement and gardening tools ($755 million), sporting goods ($710 million), personal care items ($707 million) and even automotive accessories ($592 million).
http://www.progressivegrocer.com/top-stories/headlines/shopper-behavior/id39283/fathers-day-spending-to-grow-slightly/
