'Cash Mobs' Bring Flash of Profits to Small Biz

[Earth_First]

A new type of "flash mob" is targeting small businesses, and struggling retailers couldn't be happier. "Cash mobs" are drawing hundreds of new customers, and creating buzz at the speed of social media.

Now the flash mob fad has spread to struggling mom-and-pop stores: Groups called "cash mobs" gather at a store, and a shopping spree ensues, MSNBC reports. The trend is taking off -- and paying off -- across the country.

The first cash mob was at a Buffalo, N.Y., wine store in August, after an engineer and arts blogger thought a flash mob could boost business, according to MSNBC. He was right.

Since then, cash mobs have been successfully copied in California, Ohio, Rhode Island, South Carolina, and Texas, among other places, MSNBC reports.

http://www.reuters.com/article/2012/02/15/tagblogsfindlawcom2012-freeenterprise-idUS93294869820120215

[BumRushDaShow]

1. Sounds almost like what Groupon does...

But it's an interesting idea to support small biz...