Did The RNC Consider Mailing Out Illegal ‘Census’ Forms?
A 2010 mailing from the Republican National Committee with the words Census Document was so controversial that Congress passed a law making such tactics illegal. In early 2011, the RNC was apparently planning to do it again.
Thats according to the Direct Marketing Association, which said in a recent ethics report obtained by TPM that the RNC, under its current chairman, was likely to mail out an identical mail piece to the one that got them into trouble. The RNC denies such a plan was ever under consideration during the new regime.
DMAs Corporate and Social Responsibility Department investigated the RNC issue last year, contacting several officials over a number of months, according to its 2011 compliance review report period (which covers Feb. 2010 to Nov. 2011).
The investigation began because the flier in question had several violations of DMAs Guidelines for Honesty & Clarity and Solicitations in the Guise of Governmental Notifications. For one, it was unclear that the documents are not going to be returned to the government, it was unclear that the solicitation is NOT from or affiliated with the US government and there was a lack of clarity around the voluntary nature of payment.
http://tpmmuckraker.talkingpointsmemo.com/2012/02/did_the_rnc_consider_mailing_out_illegal_census_form_in_2011.php?ref=fpa