Al Jazeera America to get prime new channel space
As it prepares to launch a new marketing campaign, Al Jazeera America will be getting some prime new channel placement for Time Warner Cable subscribers in New York.
Tomorrow, January 28, AJAM will be moving from channel 181—the hinterland of the cable channel lineup—to channel 57, still within cable’s channel-surfing sweet spot.
Currently, AJAM is placed in the lineup where viewers have to aggressively seek it out. Capital spent close to five minutes trying to locate it last week by clicking through channels, and found it next to Univision Deportes and a channel called “Shop Zeal.”
In its new channel placement, it will be right next to CNN sister network HLN, which could drive tune in from people seeking out that channel. In fact, the new placement gives it a lower channel number than some major players, like Discovery Channel, Lifetime and, yes, CNN.
CNN is currently located at channel 78, while MSNBC is at 14, CNBC at 15, Fox Business at 43 and Fox News at 44. AJAM is replacing a Manhattan local cable access channel, which will move elsewhere.
http://www.capitalnewyork.com/article/media/2014/01/8539289/al-jazeera-america-get-prime-new-channel-space
