Italians fight drinking craze with books
Italians fight drinking craze with books
The drinking game Neknominate, which recently hit Italy's social media sphere, is facing fierce opposition from a group of booklovers intent on driving out the deadly trend.
Neknominate, which involves people posting videos online of themselves downing alcohol, before nominating a friend to do the same, arrived in Italy recently after gaining popularity in Australia, the US and across Europe.
The game has already had a dangerous impact, with one Sicilian teenager ending up in a coma after taking part. Around the world, at least five people are thought to have died after playing Neknominate.
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They have launched “Booknomination”; a literary alternative now gathering pace on Facebook which promises to replace beer with books.
“The rules of the game are exactly the same…(but) instead of being obliged to gulp down a beer in a second, guys must open a book and read a passage in front of a webcam,” says a Facebook group dedicated to the new craze.
http://www.thelocal.it/20140314/italians-fight-neknominate-drinking-craze-with-books
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