Spending On Negative Obamacare Ads Outpaced Positive Ones Significantly, Study Shows
CHICAGO (AP) — A new analysis finds the nation's health care overhaul deserves a place in advertising history as the focus of extraordinarily high spending on negative political TV ads that have gone largely unanswered by the law's supporters.
The report, released Friday by nonpartisan analysts Kantar Media CMAG, estimates $445 million was spent on political TV ads mentioning the law since the enactment of the Affordable Care Act in 2010. Spending on negative ads outpaced positive ones by more than 15 to 1.
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In the 2014 congressional races, 85 percent of the anti-Obama ads were also anti-"Obamacare" ads, the analysis found. In some competitive races, 100 percent of the pro-Republican TV ads aimed at Democrats contained anti-health law messages.
Over the four years, an estimated $418 million was spent on 880,000 negative TV spots focusing on the law, compared to $27 million on 58,000 positive spots, according to the analysis. Nearly all of the spending was on local TV stations, in races ranging from state offices such as treasurer and governor to Congress and the presidential election.
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"Within the span of the enrollment period, nearly as much money was spent on ads trying to sign people up for coverage as was spent over the past four years on ads trying to scare people away," Wilner said. But now that the enrollment period has ended, "they've left the field, and absent any big push by the law's political supporters, the critics have it to themselves again all the way to this fall."
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