The birth of lifestyle marketing in the late 70s

[no more banksters]

By the late 60s, the idea of self exploration was spreading rapidly in America. Encounter groups became the center of what was seen as a radical alternative culture based on the development of the self free of a corrupt capitalist culture. And it was beginning to have a serious effect on corporate America because these new selves were not behaving as predictable consumers.

Stanford Research Institute (SRI) in California, worked for corporations and government. It had done much of the early work on computers and was also working for the department of defense on what would become the "Star Wars" project. In 1978 a group of economists and psychologists at SRI decided to find a way to read, measure, and fulfill the desires of these new unpredictable consumers.

http://failedevolution.blogspot.gr/2016/03/the-birth-of-lifestyle-marketing-in.html