Let's Fight Like Hell And Win This Thing!
from Jim Messina,Obama Campaign Managerat OFA blog: http://www.barackobama.com/news/entry/we-got-beat
June 7, 2012
For the first time in this campaign, we got beat in fundraising.
The Romney campaign and the Republican Party raised more than $76 million last month, compared to our $60 million.
We knew this moment would come when Romney secured the nomination.
What happens next is up to you . . .
We know that only 15 percent of Romney's May totals came from people giving less than $250, compared to 98 percent in that category for us.
We don't have the special-interest and high-dollar donor advantage that Romney has. Barack Obama has you, and we are bound and determined to fight back on behalf of a country where everyone gets a fair shot and a fair shake.
From the beginning we've built this campaign together, from the bottom up. More people giving a little bit is the only way to compete with a few people giving a lot.
So let's fight like hell and win this thing!.
emphasis mine
http://www.barackobama.com/
https://my.barackobama.com/Messinadonate-03-20120607-HQBB
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: donkey:
. . . measured (in my opinion) by the number of individual donors; the number of new donors; and the 'small' donor percentage.
As of the end of April, 43 percent of the donors who contributed to the Obama campaign gave $200 or less, generating a total of $88.5 million, according to the Campaign Finance Institute, a nonpartisan Washington research group. By contrast, only 10 percent of those who gave to former governor Mitt Romney’s campaign had made donations of $200 or less, accounting for $9.8 million . . .
“Small donations matter a lot because they indicate enthusiasm and energy for a campaign,’’ said Rob Gray, a Boston political consultant who was an adviser to Republican John McCain’s 2008 campaign. “The shortage of small donors means the Republican and conservative base is not jumping on board with Romney in big numbers - at least not yet.’’
“Obama has a huge advantage there,’’ said Philip W. Johnston, an Obama fund-raiser and former chairman of the Massachusetts Democratic Party, noting Romney’s reliance on wealthier donors. “Wall Street bankers are unlikely to be knocking on doors in the neighborhood anytime soon.’’
http://bostonglobe.com/metro/2012/06/07/president-obama-attracts-far-more-small-donations-than-mitt-romney/qdpY8H4mNWrYThyJsGWIBM/story.html
