How does news and info "trickle down" to "regular people".
Political junkies are constantly refreshing a bunch of media sites, we sort of know everything as it happens. We might disagree about the interpretations, or even the facts, but we know who is saying what.
Most voters aren't like this. Look at surveys, they can't, like, name supreme court justices and whatnot. But still they come to have opinions, and they vote, and they get some information, and it changes their mind sometimes.
Does anyone know if some good articles/books have been written about how this process happens. I don't really have a good mental model of it at all. Are "regular voters" even aware that Trump has spent the last week making racist attacks against a judge? Do they care?
I think political consultants are supposed to understand how that process works, but political consultants are wrong more often than they are right. If anyone could point me to some intelligent reading about how information gets to "regular voters", or else offer an explanation of their own, that would be great.
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