Facebook Will Force Advertising on Ad-Blocking Users

[SecularMotion]

Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software.

The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect.

“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and business platform.

User adoption of ad-blocking software has grown rapidly in recent years, particularly outside of the U.S. According to estimates by online advertising trade body the Interactive Advertising Bureau, 26% of U.S. internet users now use ad blockers on their desktop devices. Facebook declined to comment when asked on what portion of its desktop users have ad-blocking software installed.

http://www.wsj.com/articles/facebook-will-force-advertising-on-ad-blocking-users-1470751204

[Orrex]

1. I use Ad-Blocker, and my FB feed is already choked with ads

[matt819]

2. This should be fun

Escalation of ad blocking wars.

As a consumer, I despise ads. As a business owner, I won't advertise since I can't be sure my ads are getting through. So I'm a tad conflicted. On balance, though, I think I'll keep upgrading the ad blocking.

[titaniumsalute]

6. Guess what...all ads I run on my radio station get through...

My medium gets a bad rap for being old. But in reality the digital social world is OK for advertising but it is so confusing that most people do not understand how it works. Radio still is a great way to reach people for many businesses. 93% of our market still tunes in radio for an average of 13 hours per week.

[Avalux]

3. Fuck Facebook. I don't have one and never will.

There are plenty of better things I do with my time than spending it on that brain-suck site.

[SecularMotion]

4. Kick

[Maeve]

5. Not seeing it with FBPurity

http://www.fbpurity.com/

Not seeing a lot of crap I don't want (yes, it is safe and no, I have no business interest in it).

[Zing Zing Zingbah]

12. I have FB Purity and I wasn't seeing the ads until this afternoon

Now my FB sucks again. I'll probably be seeing Trump posts for FB friends soon (I was hiding that kind of stuff). I'm also see everything that everyone else likes. So much garbage...

[Zing Zing Zingbah]

13. Discovered there is a new fbpurity that seems to still work.

http://www.fbpurity.com/install.htm

[csziggy]

7. Oh good - even more reasons to not go to Facebook!

I've got an account simply because some organizations I am in only release information on Facebook. That does not make it worth my time to go to Facebook to see that information. I go maybe once a month.

Yahoo started inserting ads in between messages in their Yahoo Groups. Since they started doing that the traffic in the groups I visit has dropped a lot which makes less worthwhile to go to those groups.

[hunter]

8. I hate animated ads, ads with sound, and pop-up-under-and-over ads.

Plain old text ads with simple low-bandwidth illustration don't bother me.

I have some tools to block the most irritating advertising, but mostly I simply avoid sites that have irritating advertising.

I also disallow Adobe Flash.

The most offending sites I block entirely. If I accidentally click on a link to such a site I get the message that I've blocked the site and then I remember why.

The sites I regularly visit have advertising that is inoffensive. Most of them are specialized technology sites and sometimes the advertising is for products that interest me.

[mythology]

9. Long term it's a serious issue

If everybody blocks or dvr fast forwards through ads, how does content get funded to be produced? I think the general problem is that Internet ads were less effective and so advertisers decided to become more loud and in your face as well as more pervasive. It's a real turn off that Internet advertisers expect to be allowed to follow us frome site to site and hit us with ads that take over the device screen.

And then there is the issue of third party ad hosting that leaves consumers vulnerable to malware.

I have no objection to ads that don't break the larger social contract around things like volume, not taking over the screen, not having deceptive exit options and don't track me or give me malware. But ad companies seem unwilling to do so.

[Initech]

10. They can have my ad blocker when they pry it from my cold dead browser.

[trueblue2007]

11. i hate ADS.

[a kennedy]

14. Woohoo, so glad I don't use Facebook anyway......

go ahead ad away........