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BMWs Departure from Breitbart advertising
Other brands, including Allstate and Warby Parker, have pulled back from Breitbart. BMW said on Wednesday that it too wouldn’t be running targeted ads on the site.
https://www.bloomberg.com/news/articles/2016-12-01/breitbart-urges-boycott-of-kellogg-after-brand-leaves-news-site
Breitbart primarily uses Google AdSense, which mostly positions its clients’ ads based on the reader’s browsing history and by a site’s subject content. Pulling “targeted ads” from a site doesn’t necessarily mean that the brand will no longer appear at all. That requires a site-specific block by the advertiser.
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