Wed Mar 29, 2017, 12:00 PM
HAB911 (8,176 posts)
The War on Breitbart Now Goes Through Amazon
Sleeping Giants has spent the last four months letting advertisers know that their products are being sold next to articles with headlines like, “Birth Control Makes Women Unattractive and Crazy,” and “Would You Rather Your Child Had Feminism or Cancer?”
This ragtag group of anonymous marketers has convinced 1,600 advertisers to move their ad buys away from the right-wing media site Breitbart, where those headlines appeared, in the last 16 weeks. And that’s because a lot of these companies don’t know they’re advertising on Breitbart in the first place. Due to the magic of targeted, programmatic advertising, companies can now buy advertising on ad distribution networks—which can show up almost anywhere on the web, including on hate sites. Sleeping Giants found a solution, if a grueling one: Reach out to each company individually and tell them to blacklist Breitbart in their buy with their digital advertising distributor. http://www.thedailybeast.com/articles/2017/03/28/the-war-on-breitbart-now-goes-through-amazon.html?via=twitter_page
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4 replies, 2997 views
Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
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Author | Time | Post |
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HAB911 | Mar 2017 | OP |
newsoftheworld1 | Mar 2017 | #1 | |
angstlessk | Mar 2017 | #2 | |
Wounded Bear | Mar 2017 | #3 | |
m-lekktor | Mar 2017 | #4 |
Response to HAB911 (Original post)
Wed Mar 29, 2017, 12:02 PM
newsoftheworld1 (1 post)
1. nice post
you will right
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Response to newsoftheworld1 (Reply #1)
Wed Mar 29, 2017, 12:14 PM
angstlessk (11,862 posts)
2. Welcome to DU!
though I don't understand your first post?
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Response to HAB911 (Original post)
Wed Mar 29, 2017, 12:30 PM
Wounded Bear (54,932 posts)
3. Doing good work...nt
Response to HAB911 (Original post)
Wed Mar 29, 2017, 12:39 PM
m-lekktor (3,675 posts)
4. I was looking for something administrative on amazon last week and saw lots of anti Breibart
comments by people, I forget the context and where exactly on amazon they were posted because i was preoccupied with a problem i needed a solution to! It was obvious it was an organized thing!! right on!!
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