Planned Parenthood Anti-Romney Ad Making Impact (updated)

[ProSense]

Planned Parenthood Anti-Romney Ad Making Impact

A Planned Parenthood ad calling Mitt Romney “out of touch and wrong for women” is having an impact, a polling memo from the Democratic Hart Research firm shows. The ad buy last month was a modest $1 million in three targeted media markets: West Palm Beach, Fla., Des Moines, Iowa and Northern Virginia. A significant number of the women who saw it was swayed by the ad.

Hart Research Associates performed focus groups before and after the ad flight with women in West Palm Beach and Des Moines. In the Florida group, support for President Obama over Mitt Romney jumped 17 percentage points among those who recalled the ad; in Des Moines, the number was even higher at 28 percentage points.

61% of women voters in West Palm Beach and 70% of women voters in Des Moines say they definitely or may have seen the ads, including fully 50% of women in West Palm Beach and 55% of women in Des Moines who definitely recall seeing the ads. This level of recall is considered excellent by any standard.

More than three-quarters of women in both markets who recall seeing the ads say it gave them major or some concerns about Mitt Romney (76% major/some concerns in West Palm Beach, 77% major/some concerns in Des Moines).

The ad stressed Romney’s support of defunding Planned Parenthood, overturning Roe v. Wade and his non-position on equal pay legislation.

http://livewire.talkingpointsmemo.com/entries/focus-group-shows-planned-parenthood-anti-romney-ad

Updated to add:

[KaryninMiami]

1. Here in Florida they are running it over and over again- so let's hope so.

It ran three times last night during 60 Minutes and when I changed over to NBC for a few minutes during a commercial, it was running there too. I found it to be a bit annoying frankly but it's nice to see this is helping...

[hedda_foil]

2. Here's the youtube link to the ad.

http://m.youtube.com/#/watch?desktop_uri=%2Fwatch%3Fv%3Dh8PgN87T0WE%26feature%3Dplayer_embedded&feature=player_embedded&v=h8PgN87T0WE&gl=US

[ProSense]

4. Added to OP. Thanks. n/t

[Kath1]

3. “out of touch and wrong for women”

To say the least!

[jillan]

5. That's a great ad. I wish they would run it in Az - Romney is gaining ground.

[surrealAmerican]

6. The poll that claims this ad is effective ...

... relies on voters reporting whether they remember seeing the ad or not. This makes me doubtful about it. People who aren't swayed by an ad would be far more likely to forget it if they had seen it, thus skewing the results.