Trump's Big-Data Gurus Scout Presidential Candidate in Mexico
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Big news: Cambridge Analytica, the tech firm that helped Brexit and Trump, will work in Mexico's upcoming elections
Trumps Big-Data Gurus Scout Presidential Candidate in Mexico
By Nacha Cattan
July 19, 2017, 3:45 PM EDT
Cambridge Analytica, the big-data firm that advised President Donald Trump in his successful election campaign, is turning to Mexico in search of a new presidential candidate to get behind.
Cambridge is partnering with Pig.gi, a phone app in Mexico and Colombia that gives 200,000 active users free service in exchange for watching ads, reading stories and taking surveys. The analytics firm is hoping to use data mined from Pig.gi to help a candidate in Mexicos July 2018 presidential election, and several political parties have already expressed interest, according to both companies.