PepsiCo Misleads Buyers of Naked Juice, Lawsuit Says

[SecularMotion]

Source: NY Times

(Reuters) - PepsiCo Inc has been accused in a lawsuit of misleading shoppers into believing its Naked juices and smoothies primarily contain "high-value" ingredients such as kale, when the main ingredient is often cheaper, less nutritious apple juice.

According to a complaint filed on Tuesday in the Brooklyn, New York federal court, PepsiCo emblazons healthy fruits and vegetables on Naked labels, and touts how the drinks have "no sugar added," when they actually contain roughly as much sugar as a can of Pepsi.

PepsiCo did not immediately respond to requests for comment.

The lawsuit was filed by the Center for Science in the Public Interest, a Washington, D.C.-based nonprofit group, on behalf of three shoppers.

Read more: http://www.nytimes.com/reuters/2016/10/04/business/04reuters-pepsico-naked-lawsuit.html

[Plucketeer]

1. "no sugar added"

That's a ruse that's been used for a long time. Numerous ways to circumvent that and technically tell the truth.

[Mosby]

2. I hope this gets thrown out.

In fact I hope they lose and have to pay Pepsi's legal fees.

This is just fucking lawyers creating revenue for themselves, because apparently they have never heard about the ingredient label.

And anyone who thinks smoothies are good for you is an idiot.

[underahedgerow]

3. I have to totally agree. If someone can't be bothered to read the ingredients label and see that

the majority of any of these high end smoothies and juices are either apple or pear juice from concentrate, well then, who's the fool?

You're exactly right, this is some lawyer looking for deep pockets.

[Matthew Rose]

4. "The lawsuit was filed by the Center for Science in the Public Interest,..."

SCPI does legitimate public advocacy.

[underahedgerow]

6. CSPI seems to be quite self serving and very much self appointed and

totally in the over-reaching nanny frivolous lawsuit business. I'm not impressed.

Buyer beware! Read your own labels!

[JudyM]

17. Completely agree. I'm just thinking there are worse offenders in the food industry, they

must be trying to make the point about fooling people by labeling and even price. I'm stunned by the price of some of the other "health" drinks on those cooler shelves.

[LanternWaste]

5. No more and no less than you apparently have never heard about False Advertising

"because apparently they have never heard about the ingredient label..."


No more and no less than you apparently have never heard about False Advertising, regardless of your prescient, cereal-box witticism of who is or is not an idiot (which I would hazard applies to people pretending to be clever enough to make that determination).

(space provided free of charge for distinction lacking relevant difference below)

[Mosby]

10. odwalla says their smoothies are "healthy"

That's just a fucking lie.

How come they are not being sued for false advertising?

[Orrex]

29. How is it false advertising, in your view? Please be specific.

[randome]

13. Real people don't have time to ogle the fine print -size 2 font- on every single item they buy.

If the cans have images of fruits that are not part of the drink, that's deceptive advertising. Period.
[hr][font color="blue"][center]Birds are territorial creatures.
The lyrics to the songbird's melodious trill go something like this:
"Stay out of my territory or I'll PECK YOUR GODDAMNED EYES OUT!"[/center][/font][hr]

[Orrex]

30. Yeah! And if baby food shows a baby on the label, it better damn well contain a baby

[RobinA]

21. If You Are

drinking, or eating for that matter, something for the supposed health benefits, you need to read the label. I've been reading juice labels for years, and they are very enlightening. Best to drink for hydration and eat an orange if you want fruit. And make your own smoothies.

Oh, and I am a real person. I'm as lazy as they come sometimes, but reading a label takes two seconds.

[Odin2005]

23. So companies should be allowed to mislead consumers with their labeling?

[Mosby]

25. the FDA regulates labeling

Not private attorneys looking to make a quick buck.

[RobinA]

28. Ingredient Labeling, No

That should be accurate. Actual claims as to what the product will do, no. Cute pictures on the packaging? That's advertising and should be evaluated as such. Advertising is misleading by its nature.

If ingredients are very important to a consumer, they need to read the ingredients.

[camelfan]

7. I just looked at the ingredients list

for a bottle of Naked juice's Kale Blazer.

1. Orange juice.
2. Kale puree
3. Apple juice.

2 of the first three ingredients are almost pure sugar (since the fiber is removed by juicing), so if they're advertising falsely, it's pretty subtle. Also, 34 grams of sugar in a 15.2 oz (one serving) bottle, which boggles the mind.

[Mosby]

9. is odwalla any different?

How come odwalla isn't being sued?

Odwalla® Healthy Smoothies, Juices, Protein Drinks & Bars
www.odwalla.com/
Odwalla makes healthy fruit smoothies, protein shakes, 100% juices, quenchers and bars using the best fruits, nuts and grains. Delicious snacks on-the-go!

http://www.odwalla.com/

Their so called healthy smoothies use grape juice and orange juice for sugar, no different than naked. All smoothies are loaded with sugar.

saying their smoothies are healthy is a LIE.

[NWCorona]

12. I don't think they are advised as sugar free just no sugar added.

Odwalla states the fruit make up on the label. Meaning how many individual fruits or vegetables are in each bottle.

[muriel_volestrangler]

11. Orange juice has about 40g of sugar in 15oz

How is the 'kale blazer' figure mind-boggling? Does it not taste very sweet?

[Doitnow]

8. Just go to the store and

go into the vegetable aisle and you will get real kale, no sugar, no apple juice and no lying label because you can see for yourself, the real thing---kale. Same with most all packaged stuff these days. Go for the real thing, you won't get fooled, and you'll be much healthier

[cojoel]

14. When I order kale

I use the silent 'k'. I have been very satisfied with the results.

[progressoid]

15. !

[Mosby]

16. funny.

and the truth is that a beer a day is better for you than a smoothie every day.

why take an aspirin when you can accomplish the same thing with a drink or two.

[Egnever]

27. Sounds like a good strategy

Thanks for the tip!

[truthisfreedom]

18. I wish the government would just announce the truth.

Eat your fruits and vegetables. Juicing is ridiculous. Juicing fruits leaves you with a bunch of sugar and juicing both takes away all of the fiber and lots of the nutrition and heck, chewing is exercise anyway. Making fruit juice just causes us to consume excess sugar because it's so ridiculously easy to ingest, we just gulp it down. Eating whole fruit is self-limiting.

Manufacturers lure us with sugary crap and useless carbs. That's what makes America fat. Pop and juice and cookies, muffins, candy, donuts, pizza crust, french fries, potatoes and bread.

[anamandujano]

26. I got rid of all the cupcakes in the house last night.

[YOHABLO]

19. Labeling does not tell the truth. You think you're buying 100% pure olive oil? Think again.

[ochem]

20. No sugar added and

as much sugar as a can of Pepsi are not the same thing. Naked is loaded with fructose, yes. But Naked is correct, those are not "added" sugars, they are sugars found naturally in the fruit juices they use.

[Odin2005]

22. This is true for most juice, it's apple juice with food coloring.

It's a struggle to find a juice that ISN'T colored apple juice, which is why I hope this lawsuit succeeds, companies should not be allowed to label something as "Raspberry-Pomegranate" juice when the main ingredient is apple juice.

[ronnie624]

24. This type of deception is the reason for deregulating the food industry.

It's hard to understand why liberals support FTAs, when this is exactly what they ultimately seek on a global level. It's how you get mercury-contaminated catfish and poisoned dogfood in the US from China.