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louis c

(8,652 posts) Mon Sep 10, 2018, 11:36 AM Sep 2018

Nike On-Line Sales Jumped 31% After Company Unveiled Kaepernick Campaign

Source: Market Watch

Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Just Do It” campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.

After an initial dip immediately after the news broke, Nike’s NKE, +2.13% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.

Read more: https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07

6 replies

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Nike On-Line Sales Jumped 31% After Company Unveiled Kaepernick Campaign (Original Post) louis c Sep 2018 OP

You may have heard of this guy..... Le Grand Pronounceur Sep 2018 #1

Trump: NIKE news of increased sales is FAKE. Coming in 5...4...3... Bengus81 Sep 2018 #2

KR! Cha Sep 2018 #3

bet nike is tired of winning dembotoz Sep 2018 #4

Nike played both sides like a violin Jake Stern Sep 2018 #5

Oh come on. Give us our moment in the sun. truthisfreedom Sep 2018 #6

Le Grand Pronounceur

(78 posts)

1. You may have heard of this guy.....

Reply to louis c (Original post)

Mon Sep 10, 2018, 12:36 PM

Sep 2018

Bengus81

(6,932 posts)

2. Trump: NIKE news of increased sales is FAKE. Coming in 5...4...3...

Reply to louis c (Original post)

Mon Sep 10, 2018, 01:55 PM

Sep 2018

Cha

(297,603 posts)

3. KR!

Reply to louis c (Original post)

Mon Sep 10, 2018, 03:05 PM

Sep 2018

Stick it Fraud.

dembotoz

(16,829 posts)

4. bet nike is tired of winning

Reply to louis c (Original post)

Mon Sep 10, 2018, 03:30 PM

Sep 2018

Jake Stern

(3,145 posts)

5. Nike played both sides like a violin

Reply to louis c (Original post)

Tue Sep 11, 2018, 01:53 AM

Sep 2018

They got the Trump crowd riled up which has led them to give Nike countless hours of free advertising online, in social media, etc.

And

They got the Anti-Trumpers to go out in droves and purchase their products just to stick it to the MAGAts.

The board at Nike doesn't give a fuck why Colin Kaepernick takes a knee. They aren't lauding his stand or his principles. They see Colin Kaepernick as nothing more than the attractive mascot of an "edgy" ad campaign.

Once the sympathy sales have died down and the scandal has fallen away from the media, Nike will recruit some outspoken Christian, conservative athlete for their new ad campaign and turn the red hatted morons back into enthusiastic consumers of Nike shit.

Lather, rinse, repeat.

truthisfreedom

(23,154 posts)

6. Oh come on. Give us our moment in the sun.

Reply to Jake Stern (Reply #5)

Tue Sep 11, 2018, 03:18 AM

Sep 2018

Anything that drives 45 crazy is good for America and Americans. Nike is a patriotic corporation that took quite a risk with this campaign.

Name any conservative campaign they’ve ever waged and I’ll eat crow.

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